The past year has been dominated by talk of social media — so much so that if you didn’t know any better, you might think people weren’t using email to communicate with customers, clients, members, and supporters anymore.
But you’d be wrong. Very wrong.
As we come to the end of 2011, email is not just alive, it’s thriving. More messages are being sent, people say they prefer email over other communications methods, and new channels like social media and mobile are actuallymaking email better and more effective.