You already have success metrics you use to keep your business up and running. You use these metrics to track your performance and make smarter decisions about the products you sell and the services you offer.

Marketing works the same way. Your marketing metrics tell you how your different activities are performing, and provide insight into the types of messages that are resonating with your audience.

This is why it’s so important to have tools to track your marketing results.

If you’re sending emails to your customers for example, you’ll want to choose an email service that gives you insights like opens and clicks, so you can find out what messages are catching your audience’s attention and who is actually acting on the content and offers you send out.

In the third video of our Be a Marketer video series, we look at how Kellee Twadelle of Rose & Dove Specialty Gift Shop in North Andover, Massachusetts uses Constant Contact to capture new customer email addresses and track her marketing results.

Having trouble viewing the video? Watch it here. 

Want more tips to help you be a marketer? Visit the Constant YouTube Channel to watch the whole series.