10 Eye-Opening Email Marketing Stats You Need to Know

With limited marketing dollars in your small business budget, you want to make sure you’re spending your money and time effectively.

You’ve likely heard anecdotes about small businesses that use email marketing to reach their audience and drive revenue.

But do the stats back this up?

Here are 10 eye-opening email marketing stats that prove email marketing is a valuable tool for small businesses.

Want to learn how to measure the impact of your email marketing efforts? Join us for a free webinar: See the Impact of Your Email Marketing with Reports. Can’t attended live? Register anyway. We’ll send you a recording.

1. Email is used worldwide

According to Radicati’s 2016 Email Statistics report, email will be used by 3 billion people by 2020.

That’s almost half of the world’s population. (Out of the other half not using email, 1.6 billion people still don’t have electricity.)

If you’re doing business in the developed world, your customers are actively using email. Make sure you are as well.

If your business is new to email marketing, you can try it for free with a 60-day trial.

2. Billions of emails are sent every day

205 billion to be exact. And this number is expected to reach 246 billion by the end of 2019.

While there are more channels to communicate with your audience than ever before, it’s clear that email is still one of the most popular modes of communication.

3. Email’s return on investment is massive

Email makes money. For every $1 you spend on email marketing, you can expect an average return of $38.

While there are many benefits of using email marketing, this is the one that keeps you in business.

4. Email grows your business

The verdict is in. According to 80 percent of professionals, email marketing drives customer acquisition and retention.

As the saying goes, “If you’re not growing, you’re dying.”

5. Facebook can’t compete

Facebook is an important marketing tool for your business, but when you’re looking for the most direct way to reach and interact with your audience, it’s best to turn to email.

Why? According to Forrester, people are twice as likely to sign up for your email list as they are to interact with you on Facebook.

6. Search and other social media can’t compete either

Conversion rates are huge in business. They show your ability to turn prospects into customers or subscribers based on the content you create.

While social media and search should not be ignored, email has higher conversion rates than these two tactics combined.

7. Business communication runs on email

72 percent of consumers prefer email as their source of business communication.

And don’t think that this just refers to messages sent around an office. Consumers rely on emails to learn more about the businesses they shop at and make informed purchasing decisions.

8. Consumers want to hear from you.

61 percent of consumers enjoy receiving promotional emails weekly. 38 percent would like emails to come even more frequently.

Keep this in mind the next time you’re fretting that customers will get turned off by sending emails too often.

9. Transaction rates are sky high

Send an email, get a sale. That’s the dream, right?

That’s also the reality, especially when you personalize your emails. Personalized emails receive transaction rates that are six times higher than others.

10. You’ll reach a mobile audience

Smartphones are here to stay and are likely carried by the majority of your customers. Marketers are scrambling for ways to reach mobile users. Luckily, there’s an easy and cost-effective option.

88 percent of smartphone users actively check email on their phones. This makes it more popular than any other app for both iPhones and Androids.

What can email marketing do for your business?

These email marketing stats prove just how valuable email can be for your business.

Whether you want to increase your number of customers or strengthen your relationship with existing customers, email marketing will give you the tools you need.

Want to learn more about the email marketing metrics that matter?

Join us for a free webinar: See the Impact of Your Email Marketing with Reports, to make better decisions and increase the impact of your email marketing. Can’t attended live? Register anyway. We’ll send you a recording.

Eager to get started right away? Sign up for your free 60-day email marketing trial.

Email Marketing Stats infographic

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