What Is Email Marketing?

Email marketing is a form of online marketing and allows you to easily increase engagement with your audience by delivering personalized, timely, and relevant messaging, through email.


What are the benefits of email marketing?

Email marketing helps businesses and nonprofits bridge the communication gap between customers and supporters. You don’t have to wait for your contacts to walk into your store or visit your website to communicate with them. With email marketing, you can proactively send relevant and informative messaging right to their inbox on a consistent basis.

Email marketing can also help build relationships with your audience, and educate them on the value of your products or services while keeping your brand top-of-mind.


How do you send emails?

By working with an email service provider (ESP) like Constant Contact, your world opens up to all the benefits of email marketing.

Constant Contact makes it easy to send engaging, professional-looking emails, build a strong list of engaged email subscribers, learn how your email marketing is performing so you can iterate and improve, share your emails across your social platforms, and so much more.


Why should you use email marketing?

If you’re not using email marketing, you may be missing out. In fact, we conducted a survey and found that email marketing is the most-used marketing tool among small businesses.

By joining this growing number of email marketing users, you can communicate with your audience and let them know about what’s going on with your business or nonprofit, share upcoming deals or coupons, provide them with valuable content, and more.

With email marketing, the lines of communication between your business and your audience are always open. Build and nurture those relationships to reap the benefits of having a consistently engaged customer base.

If you have yet to get started with email marketing, there’s no better time to jump in.


[GUIDE] 5-Step Approach to Successful Email Marketing

If you follow this step-by-step plan, you’ll be sending out business-generating emails that your audience actually looks forward to in no time.

GET THE FREE GUIDE

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