In the world of email marketing: permission-based email marketers are the good guys.
They value the trust and privacy of each and every customer that walks through their door and thus, the trust and privacy of every subscriber that joins their email list.
As a result, they have better open rates, less spam reports, and more opportunities to grow their business with email marketing.
Permission-based email marketing is the best route to developing long-lasting customer relationships that can drive repeat sales and start valuable word-of-mouth for your business.
And these practices also keep you in compliance with legislation such as the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-Spam) and the Canadian Anti-Spam Legislation (CASL), which goes into effect on July 1, 2014.
In this guide, we will walk you through simple steps to get email permission and maintain valuable relationships with the people who matter most to your business.
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