You know that it’s important for your email newsletters and announcements to look great on mobile.

But did you also know that there are things you can do to make it easier for smartphone users to connect with your business? You can make it intuitive for them to call you, find you, and keep track of your events.

These are simple things that may not seem like a huge benefit at first glance, but could be the difference between someone just reading and deleting your email, or someone reading your email and taking the next step to reach out to you in person or over the phone.

Here are three simple things you should know to better engage with your readers on their smartphones:

1. Phone numbers are clickable

Whenever you send an email with a phone number formatted properly, anyone who clicks on it will actually be able to call you directly from the email where they found this number. You may have experienced this when you last checked email on your smartphone.

Make sure to use dashes or periods, but not parenthesis around the area code as older smartphones won’t pick up the entire phone number.


2. Addresses are clickable to Maps

With a smartphone you can virtually navigate anywhere.

Smartphones will also allow you click on an address and then allow you to pull it up in your Maps depending on what you use. Therefore, in your email, make sure your address is clear and prominent if you are trying to entice foot traffic to your store.

Make it easy for recipients to find your location and navigate to your store without any hassles. By having a clear address the reader will immediately see how close or far you are to them, and maybe decide to pay you a visit.


3. People add events to their calendar on mobile

One of my favorite things to do is to set up an .ICS file, which lets the email recipients easily save my events in their Outlook or Apple calendars. Also with Google Calendar, Google can predict an event and allow you to save the details directly into your calendar. One of my favorite free websites to create these .ICS files is from Pratie Labs.

Here is an example of an event created on that website, and then what a recipient potentially will see when they click on the link.


If you’re using Constant Contact to manage your events, attendees can easily add your event to their calendar from your event registration page.

Pretty simple, right?

These are just a few ways you can make it easy for contacts to connect with your business from their smartphone!

Today, nearly half of all emails are opened on a mobile device. Don’t miss out on the opportunity that mobile provides for your small business or organization.

If you are looking for even more ideas feel free to check out a Constant Contact Email Marketing Boot Camp in your area!

Constant Contact’s Boot Camps are offered throughout the country — bringing hands-on training from our specialists right to your neighborhood. Find out if there are upcoming sessions in your area, or request that we bring our training to you!

How has mobile marketing helped your business? Tell us in the comments below!