Did you know emails with three or fewer images and approximately 20 lines of text result in the highest click-through rates?

Once you’ve figured out what your email contacts are looking for in your email marketing, you need to present that content in an engaging way.

Creating great content can be challenging — but it doesn’t have to become a full-time job.

Great content starts with having a well-thought-out content plan, a list of reliable sources, and a commitment to knowing your audience.

Watch the video below for tips on creating a content plan and engaging your audience.

(Can’t see the video? Watch it here!)

Want more email marketing tips? Head over to the Constant Contact YouTube channel!