As a small business or non-profit, you may have heard that you need to be on social media to grow your organization. But the thought of which channels to be on, how to engage with people, and how to create content that gets results can seem overwhelming.
Social media is called "social" for a reason, but your business or non-profit needs to be strategic to get the results you are looking for. In this day and age, people want to be able to find and communicate with you on social media, and you should focus your social media efforts to drive awareness, provide customer service, and encourage people to take action.
Join the Business Resource & Innovation Center, at the Free Library Philadelphia, in partnership with Donna Botti, founder of Delos Incorporated, where we'll help you understand where social media fits in an overall marketing strategy, the different social media platforms and which platform is best for you, and how to create effective content that gets results.
Donna Botti is the owner of Delos Incorporated in Collegeville, PA. Delos makes the web work for their small business and nonprofit customers by providing websites, digital marketing services, and training. Donna frequently speaks to business organizations on how to get results from digital marketing and writes blogs on the Delos website, www.delosinc.com