Digital Holidays

November 16, 2017 6:00pm - 8:30pm Eastern | FREE
It's that time of year again! The holiday season is upon us, which means more customer requests, longer business hours and producing a holiday marketing strategy that will help you stand out from the crowd using the right message. Join us for this informative webinar on managing and planning for the holiday marketing season, how to compete for your customers' attention and maximizing your time for the biggest return on investment. You'll walk away knowing what types of holiday promotions and messages you should include in your marketing plan, how to produce a holiday message that connects with your audience, how other businesses like yours have produced effective holiday messages and more!

#DigitalHolidays | A Discussion of Marketing for the Holiday Season

  • Thursday, November 16, 2017

    6:00 PM

  • Human Element

    617 Detroit Street, Ann Arbor, MI (map)



    Thanksgiving. Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Hanukkah. Christmas. NYE. New Year.

    The holidays are coming fast and hard. In this session we will discuss what each holiday conversation looks like online, tips, apps and tools to prepare engaging content, as well as ways to help your online community grow through the holidays and coming year.


    Leslie McGraw is a training and marketing professional with 15 years of experience in the areas of writing and blogging, online community management, training, engagement marketing, and social media marketing. She is a multimedia journalist and blogger and has done writing and content marketing for Skyword and local organizations, helping dozens of entrepreneurs find their voice online. Additionally, Ms. McGraw has taught computer literacy for Washtenaw Community College and led technology and social media workshops for the Ann Arbor City Club, University of Michigan Center for the Education of Women, and A More Excellent Way Global Ministries in Charleston, West Virginia and Columbus, Ohio. Her diverse background and people skills will help any business, young or “less young”, connect with social media and technology in a way that fits their goals.


    Human Element is an ongoing sponsor of the eCommerce Ann Arbor meetup and specializes in developing integrated eCommerce and technology solutions for businesses. From online stores and branding websites to mobile applications and ERP integrations, Human Element has the technical skills, creativity and business experience to help companies achieve their unique technology goals. Human Element has active partnerships with a number of global technology companies including Magento, Bigcommerce, Nexcess, Google, MyBuys, Listrak, Avalara, Bronto, 4-Tell and more. 


    We have attached parking at our office at 617 Detroit Street, Ann Arbor MI 48104. If there are no spots left, there is street parking nearby.


  • Start: November 16, 2017 6:00pm Eastern
  • End: November 16, 2017 8:30pm Eastern
  • Cost: FREE
  • Presenter(s): Leslie McGraw
  • Contact: Have Questions? Email us.


Human Element
617 Detroit Street Ann Arbor Michigan 48104 United States

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