Essential Elements of Fundraising via Email

August 17, 2017 9:30am - 11:30am Mountain | $39 USD
Email marketing is incredibly powerful and the direction forward towards digital donors.  However, giving up or reducing direct mail is a huge decision.  Lynn Ruby from Ruby Marketing tackles the ins and outs of fundraising through today’s email.  Learn the steps to building an effective email fundraising campaign from start to finish.  In this workshop, we will cover:
  • Writing subject lines that grab a donor’s attention
  • Designs that generate donations even if you are not a graphic designer
  • What donors crave and how delivering it to them opens wallets
  • The anatomy of a fundraising campaign – beyond only using email
  • Mistakes and minefields to avoid in your email fundraising campaign


  • Start: August 17, 2017 9:30am Mountain
  • End: August 17, 2017 11:30am Mountain
  • Cost: $39 USD
  • Presenter(s): Lynn Ruby
  • Contact: Have Questions? Email us.


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