Essential Elements of Fundraising via Email

September 19, 2017 9:30am - 11:30am Arizona | $39 USD
Email marketing is incredibly powerful and the direction forward towards digital donors.  However, giving up or reducing direct mail is a huge decision.  Lynn Ruby from Ruby Marketing tackles the ins and outs of fundraising through today’s email.  Learn the steps to building an effective email fundraising campaign from start to finish.  In this workshop, we will cover:
  • Writing subject lines that grab a donor’s attention
  • Designs that generate donations even if you are not a graphic designer
  • What donors crave and how delivering it to them opens wallets
  • The anatomy of a fundraising campaign – beyond only using email
  • Mistakes and minefields to avoid in your email fundraising campaign


  • Start: September 19, 2017 9:30am Arizona
  • End: September 19, 2017 11:30am Arizona
  • Cost: $39 USD
  • Presenter(s): Lynn Ruby
  • Contact: Have Questions? Email us.


Better Business Bureau
1010 E. Missouri Avenue Phoenix Arizona 85014 United States

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