How To Create A Social Media Strategy For Your Organization

January 18, 2018 8:30am - 3:45pm Atlantic | $375 CAD

How To Create A Social Media Strategy For Your Organization

Social media has changed the marketing game for small businesses and nonprofits. It is one of the most powerful tools in your marketing arsenal and if used correctly, you can create strong personal connections with prospective customers.  However, many marketers make the mistake of diving into social media without a clear plan. At best, this is a waste of time and at worst, it can lead to a public relations disaster. 

To benefit from social media, you need to build a clear strategy that takes into account what you are trying to achieve, who your customers are, where they spend their time online, what conversations are being had across the social web, and what your competition is doing. An effective social media strategy will drive more web traffic for you, help build deeper customer relationships, improve your customer satisfaction and retention, and ultimately increase your sales.

You know Social Media can help to drive new and repeat business for your organization but do you know why? You know you should be connecting with your customers online, but do you know which social media platform will have the biggest bang for your buck? And when you create a profile, do you know what to say and how to grow your following?

Let us make social media easy for you!

Join us for a full day of Social Media Strategy Planning. From understanding the different social media platforms, to choosing what to say and where to say it, this full-day seminar will give you the keys to the most effective social media marketing for you. We'll share the eight steps to creating your social media marketing plan, plus help you understand social media advertising and determine the platform that’s right for you and your organization. We'll also go over how to announce your presence and build your network, create and share content that encourages action, and convert social media leads into potential customers by growing your email list.  

Workshop Details:  Click to Register - OR - Call/Text 902-954-0481 - OR - Email


  • Thursday, January 18, 2018  |  8:30 AM - 3:45 PM
  • Rodd Royalty, Charlottetown
  • Fee:  $375.00 per participant  
  • Lunch & Refreshments Included
  • Payment Options: We accept Cheque, PayPal, Credit Card and email money transfer payments  
  • Prepayment is required



  • 8:30 AM - 8:50 AM     ... Refreshments & Networking
  • 9:00 AM - 11:45 AM   ... Morning Session
  • 11:45 AM - 1:00 PM   ... Lunch
  • 1:00 PM - 3:45 PM     ... Afternoon Session


Who Should Attend:

Entrepreneurs, Small Business Owners, Executive Directors, Managers, Business Consultants, Marketing Specialists, Social Media Managers, Government Practitioners. Anyone interested in learning how to develop and implement a social media strategy for themselves or their organization.


TOOLS:  Participants receive a full suite of strategy planning tools to help monitor conversations, track and identify key words, conduct social media brand and performance audits, plus templates to create a social media strategy and tactical plan. 

Join us for this social media strategy workshop where we help you define what you are truly after, then help you focus your budget and your time in the places that will yield the best Return on your investment.


  • Start: January 18, 2018 8:30am Atlantic
  • End: January 18, 2018 3:45pm Atlantic
  • Cost: $375 CAD
  • Presenter(s): Nancy Beth Guptill
  • Contact: Have Questions? Email us.


Rodd Royalty
14 Capital Drive Charlottetown Prince Edward Island C1A 8C2 Canada

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