People don’t become customers overnight.
Typically they start out as random visitors to your website, or someone you bump into at a networking event.
Transforming that casual contact into a customer for life is a multistage process which relies on your website, social media and email programs.The process is called Inbound marketing.
In this session will cover the basics to get your started.
- Creating an inbound campaign
- Examples of possible offers
- Landing page basics
- How to drive visitors to your landing page
- How to use email segmentation and auto-response campaigns to close the loop