Local Product Training Workshop Toronto

April 19, 2018 9:00am - 4:00pm Eastern | $149 CAD
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Join us for an informative local product training workshop and discover the Constant Contact software. Your workshop host will be Vito Marchese - A Certified Solution Provider (Partner) with Constant Contact®.

Email Marketing; can’t live with it, can't SURVIVE without it. We understand that kick starting your email marketing strategy can be a daunting task. It takes all of the things that small businesses and non-profits don't seem to have- time, effort and budget. That's why Constant Contact is offering a workshop that it designed to assist you with finally taking the email marketing leap that you've wanted to make. Whether you are looking to switch from a competitor or you have never used email marketing before, we guarantee that by attending this workshop you will walk away with the newest and coolest version of Constant Contact and an understanding of the basics of creating mobile responsive emails that produce real results. Don't wait to sign up! Space is limited. Time to give your business the attention it deserves.

Morning Workshop (Beginner Class) 9:00am - 12:00pm

  • Creating and Branding an Email Template
  • Company Colours, Logo, Social Media Buttons, Links and more
  • Best Practices and Ground Rules for Creating Content
  • Creating Engaging Content in Your Email
  • Buttons, Videos, Surveys and Linking
  • Getting your email noticed in the inbox
  • Review of Permission Marketing Best Practices
  • CASL Overview & Review of Tools to Help You Comply
  • Segmenting and Target Marketing  
  • Use of the Contact Management Interface
  • Uploading and Managing Contacts
  • How to use lists and tags in your database
  • "Add to list" & "Remove from list" strategies
  • List Growth Strategies
  • Analyzing Email Reports
  • Integrating your email with social media
  • Using social media to grow your mailing list
  • and more!
 

 

Afternoon Workshop (Intermediate Class) 1:00pm - 4:00pm

  • Review of the new email editor (3GE)
  • Matching your colours to your logo using colour matching tools
  • Ensuring mobile responsive email templates
  • Linking to past emails within your email
  • Action blocks: events, surveys, and content
  • List Segmentation: building your list through clicks
  • Review of the CRM tool and using custom fields
  • How to tag your contacts
  • "Add to list" & "Remove from list" strategies
  • Email Automation overview
  • Detailed lesson on email autoresponders
  • Detailed lesson on date-based triggers 
  • Integrating your email with social media
  • Review of the Constant Contact survey tool
  • Review of the Constant Contact event tool
  • Review of A/B testing in Constant Contact (BETA)

Details

  • Start: April 19, 2018 9:00am Eastern
  • End: April 19, 2018 4:00pm Eastern
  • Cost: $149 CAD
  • Presenter(s): Vito Marchese

Venue

Edward Hotel North York
185 Yorkland Blvd Toronto Ontario M2J 4R2 Canada

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