Local Product Training Workshop

January 9, 2018 9:00am - 4:00pm Eastern | $149.99 CAD
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Local Product Training Workshop 
Morning Workshop: Beginner Class from 9:00am - 12:00pm
Afternoon Workshop: Intermediate Class from 1:00pm - 4:00pm


Join us for an informative local product training workshop and discover the Constant Contact software. Your workshop host will be Vito Marchese - An Authorized Local Expert with Constant Contact®. You will have the option to attend either the morning (beginner class) or the afternoon (intermediate class) or both!

All done using the new Constant Contact email editor (3GE)!  If you are not sure that you're on the new editor, no problem - just give us a call and we'll set it up for you.


Topics Covered in the morning (Beginner) session:
  • Creating and Branding an Email Template
  • Company Colours, Logo, Social Media Buttons, Links and more
  • Best Practices and Ground Rules for Creating Content
  • Creating Engaging Content in Your Email
  • Buttons, Videos, Surveys and Linking
  • Getting your email noticed in the inbox
  • Review of Permission Marketing Best Practices
  • CASL Overview & Review of Tools to Help You Comply
  • Segmenting and Target Marketing  
  • Use of the Contact Management Interface
  • Uploading and Managing Contacts
  • How to use lists and tags in your database
  • "Add to list" & "Remove from list" strategies
  • List Growth Strategies
  • Analyzing Email Reports
  • Integrating your email with social media
  • Using social media to grow your mailing list
  • and more!

Topics Covered in the afternoon (Intermediate) session:
  • Review of the new email editor (3GE)
  • Matching your colours to your logo using colour matching tools
  • Ensuring mobile responvice email templates
  • linking to past emails within your email
  • customizing your pre-header for optimal open rates
  • Action blocks: events, surveys, and content
  • List Segmentation: building your list through clicks
  • Review of the CRM tool and using custom fields
  • importing contacts from an excel file
  • How to tag your contacts
  • "Add to list" & "Remove from list" strategies
  • Email Automation overview
  • Detailed lesson on email autoresponders
  • Detailed lesson on date-based triggers 
  • Integrating your email with social media
  • Using social media to grow your mailing list
  • Review of the Constant Contact survey tool
  • Review of the Constant Contact event tool

Details

  • Start: January 9, 2018 9:00am Eastern
  • End: January 9, 2018 4:00pm Eastern
  • Cost: $149.99 CAD
  • Presenter(s): Vito Marchese

Venue

LMT Training Centre
25 Watline Avenue, Suite # 201 Mississauga Ontario L4Z 2Z1 Canada

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