Tired of mediocre results from your email marketing program? Frustrated by how unprofessional your campaigns look? Unsure how to come up with content that will resonate with your audience? If the answer is yes to any of these questions -- or you have other email marketing challenges you'd like to solve -- you're an ideal candidate for this workshop.
Here is a preview of what we'll cover:
- Email marketing best practices
- List building vs. acquisition
- Tools you can use to improve the look of your email campaigns
- How email settings impact open rates
- What constitutes good design and meaningful content
- Automation strategies
We'll also discuss how to measure success, review a showcase of B2B and B2C email samples, and address your individual challenges. You'll walk away prepared to immediately begin making improvements to your email program.
This workshop is designed for email marketers who are currently using an Email Service Provider (e.g., Constant Contact, MailChimp).