Metrics are good marketing intel.
Have you ever wondered how the reports and analytics of digital marketing can give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it.
How email open- and click-through reports can help you know: Which of your products/services are hot, which are not, and how to test for best results, who is interested in what topics – so you can focus your precious time, efforts & energy, the calls to action and messaging that actually WORK, best times, days and ways to get the response you want.
How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds.
How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want.
How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results.