Learn to think like a marketer, be professional and prepared, then drive the team with measurable goals and results. Participants will learn the best practices for designing professional looking emails, including tips for leveraging design tools for color choices and creating graphic banners, font selection and size, plus ways to create actionable subject lines, to get your emails opened.
With the right design tools and tips around email marketing creation, you'll be able to turn an average looking email into a powerful professional design. We will also address calls-to-actions and how to get your content read and shared.
Participants will learn:
• Branding beyond the logo – how placement, pictures, even colors can re-inforce recognition & engagement (and professionalism)
• Readability – including fonts, white space and single-column design
• Images – including sizing, placement, links and more
• Calls-to-Action strategies and writing great subject lines.
About the Presenter
LynAnn King partners with successful small businesses and empowers entrepreneurs to deliver compelling email marketing communications, special events promotions and media campaigns. She brings her visionary leadership in rolling out creative marketing campaigns that create visibility and media coverage. Her clients partner with KingSings PR as their marketing and publicity expert. http://www.kingsingspr.com