How is your business or non-profit known in your community? What makes you different than your competitors? What impressions might people have of your organization? The answers to these questions aren't about what you do or what you sell. They are about your image - how your business is perceived by anyone who knows about you. That perception isn't created by your marketing. It is created by your brand. Rick Hogan will speak to us about the importance of establishing a brand that "tells our story".