You did it. You just pulled off the best event you’ve ever had. There was a ton of buzz in the room, everyone left happy, and now you wish you could share your success with the world. If only there was a way …
Well there is, and it’s simple! You can ask your attendees to give your business and/or event an online review.
It’s becoming more and more evident that online reviews are playing an increasing factor in search results. The art of getting your business to the top of a Google search is known as SEO (search engine optimization). The benefits of SEO are pretty simple: When you get to the top of a search engine result page (also known as a SERP), it means more eyeballs on your brand, which leads to more business.
Reviews can help
We know without a doubt that Google is trying to get into the online review space with their attempted purchase of Yelp, and more recently, with their actual purchase of Zagat, the restaurant review company.
The concept makes sense. What better way for Google to rank things than based on actual user experiences, right? Google not only factors how favorable a business’ reviews are, but how many reviews exist on a business.
Of course, if all you have is one lonely 5-star review that your spouse wrote about you, it won’t send you soaring to the top of Google.
Encourage attendees to review your event
So ask your attendees (either during or after your event) to share their experience online. “If you loved this event, go on Yelp and share your experience, or write a review on our Google Places page.” Make it easy for attendees; include links in your post-event communications that lead to your Yelp page, Google Places page, Angie’s List account, or anywhere else your audience can be heard.
If you don’t have a Yelp page or a Google Places listing, you can ask people to mention your event if they have a blog. Or, at the very least, ask for a “Like” on Facebook or a follow on Twitter.
The key takeaway is that if you have a successful event, you should do everything possible to capture the positivity and get it online. Don’t let the buzz around your event die as soon as the event is over. The impact of online reviews can be felt for months or years after an event is over.
Do you ask your event attendees for a review? What impact has it had on your business? Share your thoughts with us in the comments section below.