Are you tired of using the same old marketing tricks to generate more sales during the holiday season? Then you might want to give exit-intent technology a try.
This technology allows you to set up effective pop-up messages that grab your visitor’s attention by showing your ads and opt-in forms when the visitor is just about to leave your website. This gives you a second chance to connect with the visitors and convert them into a lead or even a customer.
According to Beeketing, exit-intent popups help businesses convert 35% of their abandoning visitors into leads. That’s why Constant Contact has introduced its new pop-up forms feature to help you both capture web visitor attention and generate more potential sales.
In this post, we’ll give you a few ideas for creating effective holiday campaigns using exit-intent technology. Let’s get started.
What exactly is exit-intent technology, anyway?
Exit-Intent® is a technology pioneered by email opt-in plugin, OptinMonster that allows you to show pop-up messages right before a visitor is about to leave your site. Based on the user behavior, the technology helps predict when a visitor is about to leave your website and show the pop-up message as a last attempt to get them to convert into a subscriber.
Exit-intent popups have been proven effective for many reasons. Studies show that they help improve website conversions by 10-15%. This is because they allow you to show non-intrusive pop-up messages without interfering with the user experience.
Here are a few ways you can use this technology to your advantage to boost conversions this holiday season.
#1 Offer a discount
What is the one thing that people love the most other than free stuff? It’s discounts! People usually jump at the opportunity to save some money. You see this more often on holidays when almost all businesses are launching sales with big discounts.
You can use this same strategy to convince your visitors to stay on your website by setting up an exit-intent popup with a discount or a coupon code.
Keep in mind, you don’t have to be a retail business or an online shop to offer discounts to your visitors. Even if you’re promoting a digital service, you can still offer a discount on your subscription to attract more people to buy your service or gift it to a friend.
#2 Add a countdown timer
Setting up an exit-intent popup with a countdown can create a sense of urgency. This helps remind your visitors that time is limited to get started on their holiday shopping before it’s too late.
Studies show that creating a sense of urgency can boost sales by 332%. And it works for growing your email list as well. These popups can also be used to promote your special holiday sales by combining a discount or a coupon code with the countdown timer.
#3 Present your demo as a gift
With all the competition nowadays, it seems like it’s getting harder and harder to stand out and get demos for our services or technology. So, we just have to up our game.Present your demo (and time) as the gift it is this holiday season to make buyers think differently. After all, the greatestgift we can give is our time.
When visitors click on “schedule now,” take them to a screen where they can automatically select the best time that works for them. One of the most intuitive tools for scheduling is called Calendly if you’re interested to check it out.
#4 Free Sample
There are a lot of sales and offers during the holiday season. The thing is, no matter how attractive the offer, people can’t afford to buy everything that comes with a discount or a sale.
Therefore, it’s always best to give a preview of your product to let the user decide whether or not it is worth buying.
For example, you can start building up an impressive email list by sending customers free recipes and capturing the email leads right before they leave your site. Then, when you’re ready to write that cookbook, you’ll have a highly-targeted email list of people who recognize you and will be more likely to convert to a paying customer.
If you’re trying to get the most conversions from your visitors, contests are a great way to build up a targeted email list.
Over To You
These are only a few of the strategies you can use to create exit-intent popups. Put your imagination to work, and see if you can come up with unique ideas to offer something special to your visitors that they simply can’t refuse.
So, which strategy would you use to double your conversions and make the most of this holiday season? Let us know in the comment section below!
About the Author:
Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10+ years of experience, he’s the leading WordPress expert in the industry.
Syed is also the founder of several popular software companies such as OptinMonster, WPForms, MonsterInsights, and others that help small businesses grow & compete with the big guys. His software runs on over 3 million websites serving billions of impressions every month. You can learn about his suite of companies at the Awesome Motive website.