It’s easy to underestimate the power a great Facebook cover photo can have for your business.
As a busy small business owner, there are probably a hundred things on your mind other than uploading an awesome cover photo to your Facebook Page. But, an amazing cover photo can attract new customers and keep current fans engaged and coming back to your page.
However, finding the right image can be a challenge. We looked at some of our Constant Contact customer Facebook Pages and selected 15 small businesses that have mastered the art of the cover photo.
With our tips and the following examples, we hope we can inspire you and help make the process fun and easy.
1. Make a collage featuring your store and products
Who: The Basketry
What: The Basketry’s collage is a perfect example of how to show off your products and store in a non-salesy way. The photos are eye catching, appealing, and very inviting. Making a collage is a simple yet fun way to show your fans what your shop looks like and give them a quick glimpse at some of your products. Be sure to rotate your image to keep your content fresh!
2. Show off your members or customers
What: In this cover photo, Strong Women Strong Girls features some of their volunteers and the girls they mentor during an event. By highlighting a successful event, your loyal customers act as an endorsement for your outstanding business. Take advantage of your next event and snap a great shot.
3. Display what you are all about
What: Boston’s Run to Remember cover photo is an excellent example of how to use a simple but impactful image. Their cover photo effortlessly conveys what the event is about and what the experience is like running in the race through downtown Boston to honor fallen enforcement officers.
4. Show off your stunning location
Who: Greenlight Bookstore
What: The cover photo of the Greenlight Bookstore puts fans right in the middle of the activity of Brooklyn. The photo draws people in and encourages them to check out the location and learn more about the business.
Not everyone is lucky enough to have an interesting or picturesque business location but photos of your storefront or business sign can make a wonderful cover photo.
5. Introduce your employees
What: Showing your employees in your cover photo is a great way to humanize your brand. It is good for your fans to recognize your business by the people that work there. It inspires trust and if nothing better, a friendly face to relate with. A recent study reported that images of real people are more effective at conversions. Your customers don’t want to see models that are unknown to them but rather the actual employees that are behind the brand and make it what it is.
6. Show off your skills
Who: Susan Solovic
What: Take advantage of the cover photo to show your fans the skills you have to offer. Susan is a Small Business Expert, award-winning entrepreneur, and New York Times bestselling author. Using a screenshot of her appearance on a cable business show emphasizes her business expertise.
7. Display your values
What: This cover photo represents the nonprofit’s message and values to its fullest. The organization focuses on providing children in homeless or low-income households wiht the essential items they need at home and at school. It encourages people to join and help the children in their community.
8. Sum up what you do
What: When you click on A&J King’s Facebook Page, there is no question about what they do best. The close-up photo of crusty French baguettes says it all. By showing off your services, your fans can better understand your business and what you have to offer. You can leverage this space to show off your products in a professional and eye-catching way.
9. Show what makes your business unique
Who: Davis Farmland
What: Your cover photo is a great place to feature what makes your business different and unique. In this case, Davis Farmland shows off the animals and activities that make families flock to their location.
10. Take an action shot!
Who: Inn At Seaside
What: Wow your fans with an amazing photo that will entice them to visit and be part of this beautiful and active scene. An action shot like this one on the beach will excite your fans on planning their next vacation.
11. Give visitors some encouragement and inspiration
Who: J.Cole Shoes
What: Showing your diverse products in a fun, colorful way encourages fans to pay your store a visit. In this case, J. Cole Shoes shows a sneak peek of the variety of shoes you can find there and some style ideas of what to wear with a few of the pairs. This photo appeals to shoppers with a variety of needs – comfy shoes, dressy shoes, or warm weather footwear – and would inspire them to stop by the shop.
12. Make fans look twice
Who: Gifford Cat Shelter
What: The Gifford Cat Shelter appeals to its fans’ emotions in this cover photo and takes advantage of the Valentine’s Day holiday to appeal to potential pet owners. The image of the cats cuddling inside a heart makes an impact with a fun statement. Using an intriguing image is an outstanding way of having viewers look again and engage by reading the explanation. It is a simple yet smart idea that will get fans motivated.
13. Display some of your work
What: Showing some of the work your business does is a fantastic way to show the public the type of work you do. In the case of O’verlays, they show how their decorative panels can give your furniture a stylish makeover. Use your cover photo to show fans the quality and polish of your work.
14. Invite customers with a sneak peak of your business
Who: River Rock Climbing
What: A photograph of the inside of your business is an excellent way to invite your fans in. River Rock shows how fun their rock walls are while also giving you a sense of what it’s like to walk through the gym. This photo gives fans a glimpse inside the business that may trigger them to stop by sooner than they would have.
Another great idea is to take your fans behind the scenes and showcase what they may not get to see — the ingredients of your product or the inner workings of your business.
15. Show your impact in the community
Who: Pajama Program
What: The pajama program uses the cover photo to show off their influence in the community. Nothing better than some smiling faces and great pajamas to show the fans the impact this nonprofit can have on children. Look at your cover photo as an opportunity to visually show fans what your business is, who you are and why you do it.
Keep things interesting…
It is important to keep things fresh and update your cover photo every once in a while. Take advantage of new seasons, special events, offers, and holidays to change your cover photo and customize it around the topic. Use tools like Canva, PicMonkey, and Adobe Spark to create a unique design, add text or create collages. All of these tools have templates that are the correct size for a Facebook cover photo and include a variety of design options.
A stunning Facebook cover photo will help you stay top of mind with customers and members without spending tons of money on advertising. Facebook is all about individual people connecting, so when you’re choosing the right cover photo for your page, think about what they’ll like as people, not just as potential customers.
Be creative and innovative, show your passion for what you do and customers will relate. Having new content will entice your fans to visit your page more often to see what’s new, so get inspired and express yourself!
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