Social media marketing is not just for showing off your selfie-skills anymore. Many businesses and nonprofits are already out there building awareness and keeping in contact with customers or supporters. You can even grow your company or organization’s network directly through Facebook.

Now, with the integration of the Facebook lead ads tool, you can create Facebook lead ads right within Constant Contact. These special ads will allow people to share their email address and be added to your subscriber list without ever needing to lead Facebook.

The bottom line: Facebook lead ads are one of the most effective ways to grow your email subscriber list.

In this article, I’ll share a little bit more about the power of Facebook lead ads and how you can easily set them up within Constant Contact.

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Mixing business with social

Social ads are being credited with higher purchase influence, especially among Millennials where it’s the second-most influential type of paid media.

Using Facebook to collect business leads allows you to target your defined audience and find people willing to share their contact information with you.

One major benefit of Facebook for this purpose is that it supports mobile optimization, and offers the ease of submitting necessary information directly via Facebook. No new tabs, no leaving the Facebook page and no extra hassles.

The key to attracting Facebook leads

So, how do you use Facebook to get qualified and ready-to-use leads?

Here’s how it works:

You collect the leads via a customized ad that shows up on Facebook and prompts the reader (of an audience you define) to fill out a brief form based on the promise of more info, content, etc. This way, not only do you fulfill your promise, but you can continue to nurture your relationship with them using email marketing.

Simply put, Facebook lead ads allow you to get your information in front of interested users, who in turn can reach you, say hello and take a step towards building a relationship with you; all that matters from there is how much you continue to nurture that relationship.

Curious what a Facebook lead ad actually looks like? Here’s an example:

Facebook lead ad example
Constant Contact allows you to preview your ad before it goes out to the world.

The beauty of Facebook leads ads is in their simplicity. They focus on a single, clear call-to-action that can be completed without ever leaving Facebook. In this example, the call-to-action is “Sign Up.” Here’s what someone would see if they clicked “Sign Up” on this lead ad:

Edit your lead ad and the associated form right from your Constant Contact account.

Notice how the ad focuses on collecting an email address in the quickest way possible, without ever asking a user to leave Facebook? Making things easy translates to more people completing the form, which means more leads for your business or organization.

Uses for Facebook lead ads

You can use Facebook lead ads to:

  • Increase signups for newsletters/emails
    Grow your newsletter and email signups when contacts are added directly to your subscriber lists.
  • Pique interest
    Make users curious and interested in knowing more about your products and services by giving just enough information that converts them to leads.
  • Grow event attendance
    Increase the number of people interested in attending an event that you may be hosting.

Leading the way with social

Constant Contact aims to help small businesses target their audience, grab their attention and grow their business with powerful email marketing. The new integration with Facebook lead ads helps your business to connect with and generate leads, and expand.

Target the right audience, reach out to them, make them interested and continue finding new and more customers.

Your potential customers are searching for you on Facebook… Are you there?

Ready to get started? Check out this helpful tutorial on creating Facebook lead ads.

Editor’s note: This post has been updated for relevancy, accuracy, and to reflect the latest social media trends and protocols.

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