Facebook released its Q4 2013 earnings report this week, which included some impressed insights into the company’s mobile growth.

According to Facebook, the company now has 945 million active mobile users, and nearly 300 million users that only access Facebook on a smartphone or tablet.

This may explain why Facebook also announced that it is rolling out a series of standalone apps in 2014.

Learn more about Facebook’s newest app, plus find out about new features from LinkedIn and Pinterest  that could make it easier for you to make new connections and grow your social media audience.

1. Facebook has nearly 1 billion active mobile users

Here are some mobile highlights from Facebook’s Q4 2013 earnings report:

  • Facebook now has 945 million active mobile users.
  • 53 percent of Facebook’s $2.5 billion in revenue came from mobile ads in Q4.
  • Facebook has 757 million total daily users; 556 million daily mobile users.
  • Nearly 300 million users access Facebook on mobile only.
  • Instagram, which is owned by Facebook, now has 200 million active users.

Bottom Line: You may not realize this but, if you’re using Facebook for your business, you’re already leveraging a form of mobile marketing. Mobile isn’t just influencing the way people read your updates or view the photos you share on Facebook. It is also impacting the way potential customers use Facebook to discover your business as well.

Here are a few things you’ll need to know to take advantage of this important trend.

2. Facebook announces news reader app, ‘Paper’

Facebook is preparing to release a new standalone news reader app called Paper.

With the new app, users can access news content from a range of topics including sports, pop culture, and technology. Content is presented in a highly-visual rotating carousal, and users can scan to find the content they’re most interested in.

What  differentiates Paper from other news reader apps, is that Facebook is also integrating social content from the Facebook News Feed. While other news readers are primarily focused on content from publications first and social content second, Paper puts content from the traditional Facebook News Feed in the forefront and presents it with an entirely new design.

Paper also gives users the opportunity to share their own “stories,” with an entirely new interface for sharing photos, videos, and status updates.

Bottom Line: Facebook has always been a place where people go to find the information that’s most relevant to them, from the sources they care about. Whether that source is a friend or relative, a media outlet, or a business like yours — giving users the content they care most about will always be an integral part of the Facebook experience. It will be interesting to see how Facebook users respond to the new app.

3. Pinterest introduces Interests; adding a new way for users to find the content they care most about

Pinterest recently unveiled a new tool called Interests, which helps users find new pins based on what they’ve already saved to their boards.

Pinterest takes a look at the topics and keywords you’ve been pinning and makes suggestions of other pins you might like. Click on the topics to see the pins, and you can add them to your boards.

Bottom Line: As a small business or nonprofit on Pinterest, you should always be looking for new ways to get your content in front of the people who are interested in the products you sell, services you provide, or projects that you’re involved in.

With Interests, you could have more opportunities to reach these audiences but to do so, you need to make sure you’re sharing content that’s relevant to them. You should also make sure to use features like pin description and category to make your content searchable.

4. LinkedIn makes it easier to see “how you’re connected”

LinkedIn has added a new feature to LinkedIn Profiles to make it easier for you to see how you are connected with other users on LinkedIn.

While in the past, you were able to see who in your network is connected with another user, now LinkedIn provides even more insight into the relationship your connections have with the user — including shared recommendations, education and work experience.

LinkedIn provides this example:

So let’s say you’re an advertising professional looking for an introduction to the CMO of a company you’d love to do business with. You might find one mutual connection attended school with her before she kick started her career but another worked with her recently on a very high-profile campaign. Chances are, the connection that worked with her recently is more likely to have a stronger, more relevant connection and therefore be the best source for an introduction.

Bottom Line: Whether you’re a marketing consultant hoping to make an introduction with a potential client, or are a shop owner who is hoping to expand your network within your local community — LinkedIn has a lot to offer. With this new feature, LinkedIn is continuing to improve its networking capability, which is great news for professionals in any industry.

Are you planning to use any of these new tools from Facebook, Pinterest, or LinkedIn? Let us know in the comments below.