What’s Really Going on With Facebook’s Latest Algorithm Change…And Other Hot Topics

Earlier this week, news began circling about a new change to Facebook’s News Feed Algorithm.

Like with other changes that have happened in the past, the announcement generated a lot buzz and also resulted in some confusion about which posts would be impacted, and how the change would impact organic reach on Facebook.

Find out what’s really going on with Facebook’s latest change and get caught up on all the other top stories from the week in this week’s marketing news roundup.

1. Facebook changes News Feed Algorithm to limit visibility of implicit posts

Facebook announced a change to its News Feed Algorithm this week that will result in less visibility for automated posts — known as implicit posts — from third party apps in the News Feed.

Implicit posts automatically go on your wall and in the News Feed of your friends via an app, without your direct control. For example, some popular music apps allow users to automatically share activity to Facebook without the user having to take a manual action.

Posts shared explicitly, where you are manually posting or scheduling to post via third party apps, will continue to get visibility in the News Feed and receive priority over implicitly shared posts.

Bottom Line: It’s important to point out that this change will not impact posts that you are manually scheduling through a third party app. For example, if you’re scheduling emails or posts to share on Facebook through Constant Contact, or using a social media management tool like Hootsuite, you will still be able to schedule your posts without concern of penalty.

Facebook isn’t eliminating the use of tools that help you manage your social media activities; they are only trying to limit the amount of automatically generated content that they think users will ignore or potentially mark as spam.

If you’re a small business or nonprofit on Facebook, this change shouldn’t have any impact on your posting strategy.

For more information about how to get your posts to show up on Facebook,check out our list of resources to improve your organic reach.

2. Yelp to introduce video reviews

It was reported this week that Yelp is working on a new feature that will give users the ability to share a short video clip when posting a review from their mobile device.

The new feature will work similar to video sharing functions that are available through mobile platforms like Instagram or Vine, and will let users share videos up to 12 seconds long.

The new feature is expected to roll out to a small group of users in June, with plans to introduce the feature to all Yelp users in the coming months.

Bottom Line: Business owners will likely have mixed feeling about this feature. On one hand, the ability to share videos at your store or restaurant could be a great way for customers to advocate on your behalf. On the other hand, it’s easy to see how people could misuse this feature as well.

Yelp will use the system that it has set in place to filter photos to make sure that no inappropriate videos last on the site. Based on how other users interact with the videos that are shared on your listing, the most helpful ones should rise to the top.

Yelp has already seen great results with the addition of mobile photos — 70 percent of Yelp photo uploads come from mobile — and expects its new video feature will have a similar response.

If you’re not monitoring your Yelp business listing already, now is a great time to start. You can also claim your business listing so that you’ll have more control of the information that people are finding.

3. Two-thirds of all social brand mentions take place on Twitter

A new report from social media monitoring app mention, found that 66 percent of social media brand mentions take place on Twitter.

The report, which include data from one billion social media brand mentions over the last two years, also looked at the types of mentions that are taking place — finding that more than 75 percent are neutral, 17 percent are positive, and less than six percent are negative.

Other interesting findings include:

  • Thursday is the busiest day for brand mentions, with 15.78 percent of weekly mentions
  • Sunday has the least amount of mentions with 11.36 percent
  • 91 percent of mentions come from people with fewer than 500 followers
  • 36 percent of brand mentions are non-English

Bottom Line: With so many different platforms for people to talk about you online, it’s important that you’re keeping an eye on what people are saying. Whether it’s a happy customer raving about your service on Facebook or a potential customer with a question on Twitter — monitoring your social media brand mentions is an opportunity you can’t afford to miss.

Here are four tools you can use to see where people are talking about your business.

What top stories caught your eye this week? Let us know in the comments below.

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