Are you celebrating Father’s Day this year?
If so, you’re not alone!
Last year, consumers spent a record-high $14.3 billion on Father’s Day gifts.
Where are shoppers going for the perfect gift?
According to the National Retail Federation, 70 percent of Father’s Day shoppers make purchases online or at department stores.
Compare that to only 17 percent who shop at a local small business.
How can you encourage more shoppers to spend Father’s Day with you?
Don’t miss out on Father’s Day sales this year! Get your customers’ attention by sending a special Father’s Day email.
You can use one of Constant Contact’s professionally designed email templates to create an eye-catching email in minutes.
Here are two Father’s Day email templates you can choose from:
After choosing the right template, you can customize it with a couple images of your choice, a few lines about what you have to offer, and a strong call-to-action.
Father’s Day isn’t just for retail stores.
No matter what industry your business is in, you can probably find a creative way to get involved.
Keep in mind that 22 percent of shoppers are looking to give a “gift of experience,” meaning they’re looking for something beyond a simple greeting or gift card.
Think how you can make your business stand out and then get the word out.
Can you package your products or services to fit the occasion? Is there a special event you can hold to draw a crowd?
Even nonprofits can get involved by encouraging supporters to give a donation in their father’s name.
How will your business spend Father’s Day this year?
Now that you know the opportunity available and how your business can get involved, you’re ready to get started.