Content is an integral part of any marketing strategy. Whether it be an educational piece, industry news, or a niche blog post, content is a great way to engage your audience and position yourself as an industry thought leader.
But finding and generating quality content for your newsletter can also be a major struggle.
How many times have you sat down at your computer, logged into Constant Contact to create your weekly or monthly newsletter, and realized you have no idea what to say? Even worse, how many times have you found an interesting article or statistic that you’d love to include in your next newsletter, but before you know it, something comes up, you forget to save it, and then it’s gone with the wind?
Even when you do find the right piece of content, it can be difficult to measure its effectiveness, and nearly impossible to find out if it actually helped grow your business.
These types of content roadblocks can be killers for any small business’s marketing strategy.
That’s why, here at Constant Contact, we work hard to find partners who can help you overcome these content challenges.
In addition to our own, Constant Contact Quickview App, which allows you to create campaigns and manage your account on the go, we have a wide variety of apps in the Constant Contact Marketplace. These apps can help you curate, create, and expand content for all of your marketing activities.
Here are a few of our favorites:
Curate and share online content
Flashissue is an online content curation platform that lets you quickly and easily scour the web for high-quality, super-relevant content, and build out a custom Constant Contact newsletter. Save all of your favorite content sources right within the Flashissue platform (Google searches, RSS feeds, your favorite websites), view a stream of all available articles, then drop and drag the snippets (headline, picture, summary) right into a newsletter template. You can then send your newsletter out to your specified email lists without leaving the Flashissue platform.
This is a great solution for businesses that regularly send out newsletters with content gathered from across the web. Flashissue will cut down on the time you spend curating content and building it into a newsletter, and it will position you as a thought leader in your industry.
Create and distribute original content
Qwiqq is an awesome iPhone app that gives you the ability to create custom posts for your products and services using a photo, description, location, and price. Use the Qwiqq platform to share your post through Constant Contact, Facebook, Twitter, SMS, and more. The integration with PayPal also lets your customers buy the product right within the post.
This is ideal for online retailers and brick and mortar stores, as Qwiqq is the perfect way to create and share concise promotional content on the go and without ever leaving your iPhone.
Expand and improve video content
Looplogic is a video-marketing platform that offers a variety of features to enhance and track video content. The integration with Constant Contact lets you turn your videos into lead-generation tools by prompting new viewers to sign up with a Constant Contact list. Tracking tools also lets you see which of your subscribers viewed the video and automatically segment them based on how they engaged with the video. To top it off, the integration lets you create custom video thumbnails to insert directly into your Constant Contact emails.
Videos are an important part of content marketing, but often it’s hard to attribute tangible results to them. Looplogic helps you see real business results (growing lists and engaging customers), and truly integrate video into your overall marketing strategy.
Do more in less time
With the New Year right around the corner, it’s time to start thinking about how you’re going to take your business and your marketing to the next level in 2014.
If you expect content to play a role in your marketing strategy in the New Year, these apps can make the process of finding and creating valuable content for your readers less daunting.
Check out the Blogging & Content Management section of our MarketPlace for our full selection of content apps.