These flyer examples for business can help you get on the right track to advertising within your community.
“Flyers?” You ask. Yes, flyers.
While some people may think that flyers are a thing of the past, when it comes to local advertising, flyers are a great way to promote your business. When done right, they will get you noticed right away and may even help you reach an audience beyond your local community.
To make awesome flyers that will catch the eye of your target audience, you’ll need to polish your message and create an enticing design. To make it easy, there are several drag-and-drop tools online that will allow you to craft beautiful works of art. All you need to do is include the relevant information, and before you know it, you’ll have a batch of ready-to-go flyers that will bring you a significant return on investment (ROI).
Read on to learn more.
Why should you make business flyers
Many business owners use flyers to get their message across. The reasons are simple. Flyers are:
- Cost-effective
- Easy to place where they’ll grab the most attention
- More affordable than social media ads, billboards, and other types of promotions
- Easy to design
When done correctly, business flyers can reach the right people to help increase your sales. They can even attract new customers to purchase your services or products or prompt them to take specific actions. That’s why flyers are one of the most effective local strategies you can implement in business these days. Yet, you must ensure your business flyers are professional and offer something to the recipient. They shouldn’t just be pretty pieces of paper.
Crafting the best flyers for your business
You’ve probably made all sorts of flyers before, using whatever materials you had within reach at the time. Remember when your pet went missing, and you posted its picture and your contact info all around town? What about those “mass invites” you placed all over campus to promote that college party you and your buddies organized back in the day? Those were all flyers.
Crafting a business flyer is not much different than that, except you’ll probably want to go digital to make your brand look more professional. Computer-made flyers take a lot less time to create — from the design to the printing stage — and are versatile and easy to mass-produce and distribute.
Before crafting your business flyer
To see tangible results from a flyer marketing strategy, you should ensure your flyer is:
- Informative – Focus on content as much as form.
- Compelling – Your flyers should get people excited.
- Eye-catching – You want people to grab them and read them.
Don’t start imagining the shapes and colors you’ll use just yet. Instead, think about what your flyer’s key objectives will be. Having a defined purpose for your business flyer idea will help ensure you reach the right audience and generate a noticeable ROI. Think about your flyer as you would about any other marketing campaign, and follow a similar plan:
Identify your target audience
Taking time to determine the community you’re trying to connect with through your flyer will help you get started. Remember, the more target-specific you are, the more your audience can relate to your message.
Do a little market research by observing your regular customers and investigating their wants and needs. Are you trying to expand your audience? Keep their demographics and personal attributes in mind as well.
Do your homework
Once you build an audience persona, you can pinpoint who you’re talking to. Picturing your target audience clearly and remembering they’re real people will help you find the right voice to speak to them. Your flyer should give your audience some answers, so formulate the questions in your head as you design.
- What problems will your product or service solve?
- Why does the customer need this product or service right now?
- What makes your brand different?
Define a goal for your flyer
Your flyer can help you reach very specific goals. Identify what you want to achieve by putting your message out there for your target audience to find.
How to bring your business flyer ideas to life
Once you’re ready to get started, you’ll have two options for your flyer:
- Design it from scratch.
- Use a template.
You can achieve fantastic results either way. Use the business flyer examples in this article for visual inspiration to help you determine how to approach your first design — and the ones to come.
Design rules to keep in mind
Whether you chose to craft your flyer from scratch or use a template, there are some graphic design rules you cannot overlook:
- Avoid large chunks of text.
- Use various font sizes and colors to show hierarchy in your copy.
- Opt for bullets and break up your copy with visuals.
- Arrange information based on relevance.
- Print your flyer in full color.
- Don’t use more than three different fonts.
- Use short and clear statements.
- Include only a few pictures.
- Don’t make the space seem too crowded.
Flyer design examples and tips
Defining what you’re trying to say is also important. Sure, you want to make your flyer as attractive as possible, but without the appropriate message, it will flop. It will become a postcard on your potential customer’s fridge without bringing any remembrance to your brand whatsoever.
Try to get feedback to ensure you’re sharing your message clearly and effectively. Ask friends, family, and coworkers, and revise your copy as many times as needed. Remember to use the right combination of words and images. You don’t want to give your audience mixed signals or leave your message to their interpretation.
Some examples of how businesses use flyers are:
Promoting fundraisers
A flyer can drive awareness about your cause — which can help you secure more monetary support.
Launching a new product
Image-heavy flyers can spotlight one central offering or showcase a few new products at once.
Advertising an event
Well-placed flyers can spread the word about an upcoming event to a wider audience in the local area. You’ll reach people who might not think to search for the event but may see your sign.
Creating promo awareness
A great example of a business flyer showcasing a promo manages to say a lot with a few words for a massive visual impact.
Generating leads
A flyer can put your business on the map, getting your service or offerings in front of people who might be interested, to help you capture new clients.
Use creative design elements to complement your business flyer idea
When you have a clearer idea of what you’re going to tell your audience in your flyer, it’s time to unleash your inner creative genius. Don’t be scared to experiment until you find a design that complements your message.
Think of all the shapes, images, fonts, icons, backgrounds, and photographs you can use to make your flyer stand out. Using illustrations could make your flyer look unique, which might prompt your potential customers to share it with others.
This business flyer example plays with design elements and contrast, which can be a great way to share part of a business’s personality and brand, whether it’s soft and cozy or bold and modern.
Using pictures of people — even if they’re models — can help potential customers visualize themselves in your space or using your product.
Remember, your flyer should be designed as an attention-grabbing marketing tool. Make it really stand out by incorporating original ideas.
Reflect your brand’s unique character
It doesn’t matter if you’re an established brand or a newcomer. Your flyer can still make its way to people who have never heard of you. Think of this as you craft your design.
Your flyer might introduce people to your products and services for the first time. Make it appealing to your target audience by letting your company’s brand personality shine through.
Use semi-transparent boxes to highlight your text
Sometimes the background in your flyer can be quite saturated. This will make your text a lot harder to read, and people might even give up halfway.
To avoid such problems, use semi-transparent shapes and boxes. This way, your audience can still recognize the images in the background while reading your message easily.
While a semi-transparent box can allow you to use a more complicated background, be careful that the box is not too transparent or the background image will still distract from your message.
Solid boxes are also a good idea, when used in moderation, if you don’t mind the background image not being fully visible.
Use different fonts
Using different typography treatments in your flyer will help you define sections. This design strategy makes your text more readable and creates a sense of variety that makes the design much more attractive.
If you like the appeal of a dominant font, try playing with size and color instead.
But more isn’t always better. Too many fonts can be confusing. You don’t want your flyer to look messy and discourage people from reading it.
What to include in your flyer
Regardless of what you’re trying to promote, your business flyer should always have:
- Your business name
- Your logo
- An engaging headline
- Creative visuals
Don’t forget to include any special offers you want to promote, as well as your contact info and your social media handles so that you can connect with your audience online.
Great flyer examples for business incorporate a few other equally important elements, including:
An eye-catching image
People are visual creatures. If you add a compelling image, chances are your potential customers will stop and at least take a look. Visuals are excellent hooks to catch your customers’ attention. Besides, a picture can give your clients information before they even read your message.
Special offers
What is your flyer about? Remember to mention exactly what you’re offering and any conditions. However, keep the text concise and skimmable. You don’t want to overwhelm the recipient. If everything else fails, use bulleted lists.
Pricing information
We’ve all received information on a product or service that makes us excited, only to find out there’s no pricing information. While this can be a connection-inducing strategy, it can also be frustrating to your customers.
Unless you’re offering a very particular service that requires discussing pricing privately, always be transparent.
Adding a promo code or special discounts on your flyer can make people feel they have something special.
Call to action
What do you want your customers to do with this information? The best flyer examples for business include a call to action (CTA) — a short phrase that invites your customer to do something. This will help you get your message across more effectively.
Something as straightforward as “Visit us today!” or “Call now” will go a long way. It could make the difference between connecting with a potential client or not.
If you want to ask for a specific response, adding an appropriate call to action is the way to go.
Don’t forget to support your call to action with the pertinent information. Add your business’s contact information, dates, locations, or anything you feel might help your prospective clients. You can even include your social media information for the best of both worlds.
When in doubt, use templates
If you’re not computer and design-savvy or have limited time to create a design you and your audience will love, you can always use a predesigned template. Templates usually have predetermined features, from color schemes and layouts to stock images and fonts. They allow you to put something together in mere minutes.
If you’re feeling a bit more creative, you can explore your options within the template. Some platforms allow you to customize the colors and change the images. Using templates that you can personalize will help you get acquainted with the design tool of your preference.
Proofread your copy — always!
A small typo or a grammatical error can undo all your design efforts. People might not take your flyer seriously if they consider it unprofessional. That’s why you must always take a few minutes to double-check your work before printing it. Ask a trustworthy person to go over your text as well. They might spot something you missed.
Printing your business flyer
Once you’re happy with your message and design, it’s time to print. As mentioned above, you should always opt for full color to avoid looking cheap and unprofessional. Besides, you didn’t just spend hours picking a color palette to print everything in black and white.
How large can your flyer be?
The smaller the printing size, the cheaper it is for you to produce more flyers. However, sizing depends on many factors, like the amount of information or the format of your flyer. Make sure you pick the right printing size to showcase your design more effectively. The most common options are:
- Half sheet – 5.5 x 8.5 in.
- Standard – 8.5 x 11 in.
- Large format – 11 x 17 in.
The latter is best suited for flyers that need to be folded — like brochures, leaflets, and triptychs. Use these formats sparingly unless they make sense for a specific product or service.
Sharing your business flyer with the world
Flyers are highly versatile promotional materials. They’re traditionally for printed media, but you can share the final product on your favorite marketing platforms. Make the most out of your design and put it out there both physically and online. The most common ways to do this are:
Printed media
Now you have to decide where and how to get your design to your target audience. Here’s where the results of your market research will come in handy. You’ll be able to place your flyers at strategic locations. Scan your current and potential customer’s neighborhoods. You can drop off some flyers at their favorite coffee shop, for example.
Other ways to efficiently distribute your business flyers are:
- Direct mail
- With customer invoices
- In newspapers
- Door-to-door distribution
- At special events
- At industry gatherings
- When shipping your products
Put your paper to work for some extra ROI by including a way to capture contacts. Since you probably won’t get the flyer back to collect your customer’s contact information, it’s always an excellent idea to include a scan-to-join QR code in your design.
Social media
Platforms like Facebook and Instagram have an incredible reach. Use these tools in your favor by posting your flyers on your business page. Doing this can also help you reach a wider audience via shares and the “recommended for you” feature.
Start creating effective flyers for your business
Business flyers are an all-time favorite marketing method because of their simplicity. They can strengthen your marketing strategy and help you reach an audience you won’t find online. Now that you’ve seen some effective flyer examples for business, you’re ready to create the perfect one to get your brand’s message out there.
Designing your own flyer is easy when you use the right tools. Don’t get discouraged if your first business flyer idea doesn’t meet your initial expectations. With the help of this guide, you’ll master the art of flyer-making in no time. Get started and see how flyers can help your business grow!
