Giving Tuesday (November 29, 2022) is right on the heels of major retail holidays like Black Friday, Small Business Saturday, and Cyber Monday.
It’s the perfect time for your supporters to take a break from the hustle of holiday shopping and embrace the spirit of giving.
One of the best ways to fundraise online on this giving holiday is to send out a Giving Tuesday email series. Read on for our tips on sending Giving Tuesday emails that actually inspire donations, along with some examples and templates you can use for a successful fundraising holiday!
How can your organization get donations this Giving Tuesday?
Send a timely email to remind your supporters how much their gifts matter to you.
No matter how busy your organization is, you can send a professional-looking email to your supporters in a matter of minutes. Email providers, like Constant Contact, make it easy with custom-made Giving Tuesday templates.
3 Giving Tuesday email examples that motivate people to donate
Let’s take a look at some successful Giving Tuesday email appeals from other organizations.
Use these three tips to create your own fundraising email series.
1. Start with a compelling headline
Things move fast in the inbox. You only have a few quick seconds to get people’s attention.
That’s why the Wellesley Education Foundation makes its message pop with a large red banner and clear headline right at the top of its email.
With just a quick glance, readers understand what they’re being asked to do: to “Give the Gift of Education.”
When writing your #GivingTuesday email, make sure to include a powerful headline like this right at the start of your message.
2. Tell a powerful story
Now it’s time to explain why donations really matter to your organization. With so many organizations out there, why should people donate to you?
Get specific here and tell a story that pulls at heartstrings. The Pajama Program does an excellent job showing supporters how their donations make real, life-changing impact.
Think about what story your organization can tell. Strengthen your message with relevant pictures and quotes to make your message authentic and hard to ignore.
3. Make giving as easy as possible
Once someone has decided to donate to your organization, it’s time for you to roll out the red carpet and give them an incredibly positive experience.
Notice how Gifford Cat Shelter draws attention to their call to action with a bright red “Donate Today” button. They also help donors decide how much to contribute by showing what specific dollar amounts are able to finance.
After clicking on your call to action button, donors should be taken directly to a mobile-responsive landing page where they can make a donation quickly and easily.
Giving Tuesday email templates
You don’t need to design your Giving Tuesday email from scratch! Constant Contact has built-in Giving Tuesday templates that help you look professional and focus on motivating your readers to hit the “donate” button. Check out a few examples of our templates below:
Don’t miss out on your Giving Tuesday gifts
With these tips, you have everything you need for your best Giving Tuesday yet! Start planning early and create a compelling email that gets you the gifts your organization needs.
