For nonprofit professionals, Giving Tuesday is a big opportunity to drive donations ahead of your end-of-year campaign. Just take a look at these stats:

In 2019, #GivingTuesday raised $511 million dollars in gifts online, engaged 27 million participants, and generated 20.1 billion social media impressions.

GivingTuesday.org

That’s a lot of buzz around giving! To make sure that your cause is a part of the excitement, you’ll need a fundraising plan. Don’t worry — we’ll walk you through setting up your plan step-by-step in our #GivingTuesday 2020 Fundraising Playbook.

When is Giving Tuesday 2020?

This year, Giving Tuesday is on December 1, 2020. The global day of giving that takes place on the first Tuesday following the big holiday shopping days like Black Friday, Small Business Saturday, and Cyber Monday.

How do I use this holiday to raise money for my cause?

In this guide, we’ll show you how to bring your fundraising online and maximize giving around the holiday. You’ll need a solid mix of storytelling, email marketing, social media marketing, and a way to accept donations online.

Keep your organization growing with expert advice and all the tools you need, all in one place.

You can follow our playbook to end your 2020 fundraising on a high note and extend your success into the New Year.

Download the free #GivingTuesday 2020 Fundraising Playbook

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