If you run a nonprofit, you’re probably already familiar with #GivingTuesday.
If not, it’s a national day of giving that’s celebrated each year on the first Tuesday after Thanksgiving. It’s similar to days like Black Friday, Small Business Saturday, and Cyber Monday, except rather than shopping at their favorite businesses, people have the chance to make donations to the organizations and causes that are important to them.
Is Giving Tuesday really worth it for my nonprofit?
As a former nonprofit communications director, I know it can feel like Giving Tuesday is really noisy and crowded and that it’s better to put your focus on planning your end of year (EOY) campaign. But it’s worth your time and effort.
The truth is — Giving Tuesday gets bigger every year. In 2019, #GivingTuesday raised $511 million dollars in gifts online, engaged 27 million participants, and generated 20.1 billion social media impressions.
If you’re worried about managing another campaign on top of your EOY planning, here’s what I recommend: Use Giving Tuesday as a soft launch into your EOY campaign. You can build momentum around your cause, generate some donations, experiment to learn more about your audience, and grow your contact list, all of which will make your EOY campaign stronger.
TIP: Download our free Giving Tuesday 2020 Fundraising Playbook and raise more money for your cause this year!
Giving Tuesday is December 1, 2020.
If you’ve already started promoting for Giving Tuesday, now is a great time to finish up strong. Even if you haven’t, you still have time to get your organization ready and take advantage of this important day of giving.
We have the tools to help your organization reach its fundraising goals on Giving Tuesday and throughout the holiday season.
With our Giving Tuesday email templates, we are making it easier than ever to reach out to potential donors and encourage them to participate.
We also have other professionally-designed templates you can use to support your fundraising efforts throughout the rest of the year.
Finally, we’ve compiled some of our favorite resources for busy nonprofits.
Free Giving Tuesday Fundraising Guide for Nonprofits
Nonprofit digital marketing basics
- Watch our webinar: A Simple Online Marketing Plan for Nonprofit Year-End Success
- Get the Nonprofit Year-End Marketing Checklist
- See how to host a virtual fundraising event
- Learn how to attract and engage younger supporters to your nonprofit
- Do More for Your Nonprofit’s Cause with Email Marketing
- Your 5-Step Guide to Nonprofit Email Marketing