Facebook has begun rolling out a major upgrade to the site’s search tool — Graph Search.
With the latest update, Facebook will start including individual posts and status updates in search results.
For example, a user would be able to search “Post about [topic] by my friends,” and will be shown a list of recent posts from people they are connected to on the social network.
Another big change that Facebook users will notice is the ability to search by time and location (“My posts from [date]” or “Posts written at [location]”).
Bottom Line: When Facebook first introduced Graph Search back in January, the company declared that the new feature would be Facebook’s “third pillar,” next to Timeline and the Facebook News Feed. But up to this point, Graph Search has been limited in the utility it actually offers Facebook users.
With the latest improvement, Facebook is introducing something completely new to the platform: the ability to search and find actual posts and updates from other Facebook users. For brands, this could introduce a whole new way to improve your social media visibility through the interactions you have with Facebook fans.
Here are some of the other top stories that caught our eye this week…
According to a new report from Nexgate, social spam continues to be an ongoing problem for social media users.
The State of Social Media Spam Report, which analyzed 60 million pieces of unique content sent from 25 million social media accounts over the last two years, found that “social spam” jumped 355 percent in the first six months of 2013.
Here are some of the other revealing findings from the latest report:
- For every seven new social media accounts, five new spammers are detected.
- 1 in 200 social media messages contain spam.
- More spammers are found on Facebook and YouTube than any other social networks.
Bottom Line: As a business or organization, the last thing you want is for your social media posts and updates to be mistaken as spam. The best way to avoid being labeled as spam is to make sure you’re offering relevant content and that you’re providing real value to the people who connect with you on these social networks.
According to new data from social booking and tracking site ShareThis, Pinterest may soon overtake email as the third most popular sharing channel behind Facebook and Twitter.
For the data, ShareThis looked at the use of “share” buttons on articles and other webpages that automate your ability to send and share content. They also found that in the month of August, sharing on Pinterest increased by a whopping 15 percent.
Bottom Line: Whether or not you’ve started using Pinterest to market your business, there’s a good chance a lot of your customers are using the site to find and share content. Giving them the option to share content from your website or blog could be a great way to get your business in front of a whole new audience.
In response to a recent report from the Harvard Business School, which estimates that 20 percent of Yelp reviews posted in 2013 are fake, Yelp has provided a closer look at how the company deals with the ongoing problem of untrustworthy reviews.
In a post on the site’s corporate blog, Yelp revealed that its automated review filter suppresses 25 percent of reviews posted to the site.
“Yelp uses sophisticated software to sift through the more than 42 million reviews contribute, to find the most reliable and helpful ones. We highlight these for consumers by publishing them on our business listing pages. Those reviews that don’t make the cut — which include the ones we think might come from the businesses themselves — get filtered out.”
Bottom Line: While the threat of fake or untrustworthy reviews is certainly something that businesses should be aware of, it should not deter you from valuing the feedback your business receives on these sites.
Focus on doing everything you can to wow your best customers. That’s the best way to get people to rave about your business and to generate the type of word-of-mouth referrals that will help you reach your next great customer.
What top stories caught your eye this week? Let us know in the comments below.