Marketing isn’t just about selling products or promoting your services. It’s about building and maintaining the relationships you need to be successful.

These relationships start from the second someone finds your business — whether that’s in-person or online.

Before you can think about marketing, you need to make sure you’re offering an experience that’s worth promoting.

Are you providing a great customer experience? In the first video in our Be a Marketer video series, we look at how Peter Lovis, owner of The Cheese Shop in Concord, Massachusetts uses a great customer experience to drive customer loyalty and word of mouth.

Watch the video below:

(Having trouble viewing the video? Watch it here.)

Want more tips to help you be a marketer? Visit the Constant YouTube Channel to watch the whole series.