The holiday season is busy for all of us, but especially for those managing a retail business.

We get it — you want to make sure you take full advantage of holiday spending, which grows every year. In 2020 alone, holiday spending reached $789 billion. This number has grown almost every year since the National Retail Foundation started reporting it, and 2021 will likely be no exception.

Whether you’re a seasoned online retailer, or this is your first holiday season selling online, we’ve got the holiday retail marketing advice you need.

We created our Holiday Retail Marketing Checklist to show you the online marketing steps that actually make a difference when it comes to taking advantage of holiday spending.

So click the button below to get our checklist to make the 2021 holiday season your most successful yet!

What you’ll learn from our Holiday Retail Marketing Checklist

Our holiday marketing checklist for retail guides you through your most important to-do’s in order to sell more this holiday season, including:

  • Key dates to plan for, including Black Friday, Thanksgiving, Small Business Saturday, Cyber Monday, and more.
  • Creating holiday offers and getting the word out to shoppers
  • Preparing to sell online and optimizing your online store and other channels for maximum sales
  • Quick, effective actions you can take on your website, social media, email, and with paid advertising to ensure a successful holiday season

Download our free Holiday Retail Marketing Checklist

Click the image below to get your free copy of our holiday marketing checklist.

Holiday marketing checklist
Click the image to download the Holiday Marketing Checklist for Retail.

Planning for key retail holiday opportunities

Mark key dates on your calendar

  • Thanksgiving – November 25, 2021
  • Black Friday – November 26, 2021
  • Small Business Saturday – November 27, 2021 Hanukkah Begins – November 28, 2021
  • Cyber Monday – November 29, 2021
  • Christmas – December 25, 2021
  • Kwanzaa – December 26, 2021
  • New Year’s Eve – December 31, 2021

Segment your email lists

Segment your list to send more targeted, relevant offers. Think about creating the following segments:

  • Early-bird shoppers – send content and offers early in the season
  • Deal seekers – focus on discounts and key shopping days (Black Friday & Cyber Monday)
  • Last-minute shoppers – send last-chance offers and reminders
  • Evergreen shoppers – engage throughout the season
  • VIPs – create unique offers such as exclusive bundles

Create your holiday offers

  • Determine your goal
  • Who are you trying to reach?
  • What do your best customers find valuable? 
  • Create your offers

Get ready for online sales


Holiday Marketing Guide

Looking for more online marketing advice to help you grow this holiday season?

Get our free guide, Holiday Marketing 101.


Taking action on your holiday marketing plan

Update your website

  • Update your website with holiday hours
  • Highlight holiday offers in your sign-up form to grow your list

Update listing & review sites

  • Update your information on listing and review sites (holiday hours & your offers)

Update & engage on social media

  • Update profile information with your holiday hours
  • Share helpful, valuable information to stay top-of-mind
  • Encourage people to join your email list
  • Schedule posts on social media to promote offers, use announcements, reminders, and last-chance reminders

Create & send your holiday offer via email

  • Schedule emails to promote offers — announce, remind, and give people a last chance to buy

Use paid advertising

Preparing for ongoing success after the holiday season

  • Review the results to understand what worked and what didn’t
  • Further segment your email list based on purchase behavior
  • Create an after-holiday offer to capitalize on gift cards/cash people receive

Start planning for consistent marketing in the new year

Get all the tools you need to quickly find new customers and grow your retail store’s sales.