Understanding how your audience is using Facebook is essential for Facebook marketing success.
It’s not always an easy thing to learn, especially if you’re not actively using Facebook yourself.
But this week, new data from Pew Research Center could provide the insights you need.
Find out how people are using Facebook a decade after its launch.
Plus find out how mobile is continuing to influence other social networks in this week’s marketing news roundup.
According to the latest report from the Pew Research Center, 64 percent of Facebook users visit the site on a daily basis, up from 51 percent in 2010.
Despite higher numbers of people checking Facebook, just 10 percent update or change their Facebook status daily.
Other interesting findings:
- 57 percent of all adults, and 73 percent of people ages 12-17 are on Facebook
- 44 percent of Facebook users “like” content posted by friends at least once a day
- 31 percent of Facebook users comment on friends’ photos at least once a day
- Half of all adult Facebook users have more than 200 friends
- 36 percent of Facebook users “strongly dislike” when friends over-post
Bottom Line: A decade later, it’s clear that Facebook isn’t just a place where people go to share their own interests and activities. It’s a place where people go to stay connected, to see what friends are doing, and to stay up-to-date with everything that’s happening in their world.
As a business, it’s important to remember how and why your target audience is using Facebook when planning your social media marketing strategy. It’s not just about blasting your message to the public, it’s about connecting with the people who matter most and offering content that’s relevant and interesting to them.
When people have questions and want to engage with you, it’s important that you’re there to answer and provide the same level of service you would when someone calls your office or is standing in your store.
All of these things will allow you to build a more active Facebook audience and will provide opportunities for you to do more business in the years to come.
Pinterest released a newly designed mobile site this week.
In a blog post announcing the redesign, Pinterest says that the new site offers “a cleaner design,” along with features that were previously only available on desktop — including related pins.
Pinterest says its mobile apps (iOS and Android) are still the fastest way to access Pinterest on mobile, and that it will be rolling out more mobile updates in the coming months.
Bottom Line: Like other social media sites, Pinterest has seen a significant increase in mobile activity over the last year.
According to TechCrunch, mobile traffic on Pinterest increased 50 percent from the beginning of 2013. Today, 75 percent of its usage comes from mobile apps.
It will be interesting to see what other mobile developments Pinterest has planned for 2014.
Twitter released its Q4 2013 earnings this week, and provided some valuable insights into the company’s mobile growth.
According to the report, Twitter now has 184 million mobile monthly active users, up 37 percent from a year ago.
With 241 total monthly active users, mobile now makes up 76 percent of the Twitter user base.
Bottom Line: Twitter’s mobile data comes just one week after Facebook announced some impressive mobile numbers of its own.
It’s clear that mobile is already having a significant impact on the way people engage on social media, and will have even more of an influence in the years to come.
Want more Facebook advice? Download our new guide, Facebook for Small Business: How to Get Discovered and Generate New Business.
Have other questions? Post them in the comments below.