Many people know that YouTube can be beneficial for their business, but often fear the time it takes to create something that will resonate with their audience.
There are many ways that you can utilize YouTube for your business, and they don’t always have to involve you or your employees creating a brand new video.
In fact, one of the most effective ways to use YouTube is to curate content instead.
What is curated content?
The concept of curating content, thanks to the internet, is used in most marketing communications. You’ll find curated content everywhere from social media, blogs, email newsletters, and websites.
Curating content allows you to hand-select multi-media content — articles, photos, videos — you enjoy and share it with your audience.
In addition to sharing relevant videos on social media or in your email newsletter, one of the most effective ways to share YouTube videos is to embed them on your website or blog.
This allows you to drive people to your own website, even though you’re sharing someone else’s content. This is where you’ll also be able to add your point-of-view, share your expertise on the subject of the video, and add your own call-to-action to the body of your post or website.
And video is a great way to support the points you’re trying to make.
Studies have shown that 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text! Adding a video to your website or blog offers a quick and convenient way to get your message (or someone else’s message that fits your needs) in front of your target audience.
Luckily, with 300 hours of video uploaded to YouTube every minute, there are plenty of videos already created that your audience will love.
Find the businesses and professionals whose work you admire, and that you think has something to offer your target audience, and start sharing their content!
For example, Constant Contact creates all kinds of educational videos to help you market your business. For a marketing consultant, these are the types of videos you’d want to share because they are relevant to the work you do and the needs of potential clients.
For other industries, like restaurants, retail stores, or nonprofits — the videos you share will be different.
Now the big question: How do I share a YouTube video on my website or blog?
YouTube lets you grab an embed code and customize the size of your video. This allows you to decide how big you would like the video to be displayed on your website or blog.
Once you find your video of choice, you can retrieve the embed code directly underneath the YouTube video. There you will find a Share tab. Once you click on Share you will select Embed. Under the Embed tab you will find your embed code that you’ll copy on your website or blog.
Take a look:
If you have a developer who does this for you, simply send them the code … they’ll know what to do!
If you’re the one in charge of your website and/or blog, copy this code into any platform that allows you to paste HTML and supports embedding. Just remember, you’ll want to paste this code into the source code.
Tip: If your blog is housed using WordPress, just copy the URL found under the Share tab and paste it where you want the video to show up in the post or page. WordPress will automatically embed the video.
Spend some time looking for videos you think your customers would enjoy. If they’re relevant to your business and have something to offer, don’t be afraid to share. Remember to always give credit, so that you can build new relationships with the people and companies creating the content.
If your goal is to educate clients about online marketing, we have a ton of videos on the Constant Contact YouTube Page you can share right away!
Do you use YouTube for your business? Let us know how in the comments below.