Editor’s Note: This summer, we are partnering with Susan Solovic, THE Small Business Expert, to share actionable tips to help you market your small business on a budget. This is the tenth of a series of videos with Susan Solovic.

If someone has the opportunity to experience your product or service, chances are they will want to purchase more.

Don’t be afraid to give someone a free trial or a sample.

In today’s economy, people are more comfortable purchasing something they have been able to experience first.

Watch this week’s Market Your Business on a Shoestring Budget video for ideas on what you can give away to your customers and prospects. 

Can’t see the video? View it here. 

For more inexpensive marketing tips watch the full Market Your Business on a Shoestring Budget video series on the Constant Contact YouTube Channel.