Editor’s Note: This summer, we are partnering with Susan Solovic, THE Small Business Expert, to share actionable tips to help you market your small business on a budget. This is the ninth of a series of videos with Susan Solovic.

Coupons are a good way for many businesses to attract new customers.

Research shows that people will go out of their way to use a coupon, proving that this method is successful in expanding your customer base.

Coupons can also generate return visits. For example, if you give a customer a coupon for a discount to use on future business, there’s a high probability they’ll be back.

Watch this week’s Market Your Business on a Shoestring Budget video for advice on how to use coupons to get new and returning customers. 

Can’t see the video? View it here. 

For more inexpensive marketing tips watch the full Market Your Business on a Shoestring Budget video series on the Constant Contact YouTube Channel.