Whether you’re creating an email, a survey, or working on your latest social campaign, images are like the icing on a delicious and engaging marketing cupcake.

But, have you seen cakes with awful icing before?  It’s not a pretty sight!

Images are always a great addition, but you have to make sure that they fit well with the content around them.

Here are four simple tricks to help you do that.

1. Optimize

Quick! How many pixels will your readers’ computer screens show? What kind of internet connection and download speeds do your readers have?

Don’t ask me, I haven’t a clue!

But luckily, neither you nor I have to know details like that. Constant Contact has already figured out the guidelines.

Most of the time, if you just mind your image size and save it with a PNG, JPG, or GIF file type, you’ll be all set.

2. Center or Align

How your image fits with the text around it is important to the overall design of your email. Is it centered above, like the frosting on a cupcake or is it right in the thick of things like a layer cake?

Use the different options for aligning to make it happen!

3. Add Description

This one is big.

When you upload or insert an image, make sure that you take an extra moment to add an image description. It doesn’t have to be much, just a quick couple of words to describe what the image is showing.

If your readers have images blocked in their emails, they’ll see your words there instead. It’s much better than just a red X!

4. Add Chocolate Shavings

There are any number of quick additions you can use to give your images an extra bit of oomph.

One of my favorites is to add a border.  You can either do that in your image editing program, before you upload the image, or (where possible) jump into the code of your email.

You can also:

  • Add a caption – By adding a caption you can give a little more context to important images or even just add your comments on what’s being shown.
  • Increase or decrease the padding – Padding refers to the space between your text and your image when it’s aligned. You can make that space bigger or smaller to fine tune things.
  • Crop or resize – I’ve inserted my share of images into a block, only to realize that they aren’t quite the right size. If this happens to you, just grab the white handles at key points around the image for small adjustments.

    You can also resize by pixels or percentage for the bigger jobs if you need to.

Who wants cake?

Giving your image those last minute tweaks that mean a better design might not quite be as easy as pie, but it’s definitely going to get you a sweet result, every time.

To learn more about using images in your marketing campaigns, take a look at this video tutorial: Using Images and Documents in MyLibrary.

What questions do you have about using images in your emails? Ask them in the comments field below and we’ll answer them in a future blog post!