FB-post-social-to-sellIt’s no secret that you started using social media for your business because you want to sell more products.

Except, as you may have found, you can’t just create a Facebook Page and start posting links to your products and expect people to buy them. This is because just pushing your products or services is a turnoff. People are on social media because they want to be, well, social.

That doesn’t mean social media marketing won’t help you sell more products but you have to lay the groundwork first.

What groundwork?

First, think of social media as a tool to create a presence. This is where people get to know you and your business. As they get to know you and your business, they’ll start to like you.

Then you build trust through sharing your knowledge. This trust is what builds loyalty and sells products.

Without doing these two things you’ll never sell as many products on social media as you’d like. Because at the end of the day we all do business with people we know, like, and trust.

So if you’ve been struggling to get social media to help you sell stuff. It may be time to stop selling and start sharing stories about your business and your customers instead. These stories help you engage with your social media followers and prove to make social media a much more powerful asset.

What do you think? Is social media most powerful when you use it to tell personal stories, not to sell your products? See what others are saying and weigh in on our Facebook Page.