For many people, nothing’s better than lounging poolside after a stressful day at work. Where there’s a pool, there’s a need to clean the pool. This is the reason why so many people have opened their doors and offered professional pool cleaning services. It’s a great way to help members of your community have their blissful space.

If you’re in the same boat and you’re wondering how to start a pool cleaning business, you came to the right place. In this guide, we’ll walk you through the process. Along the way, we’ll answer the big questions you have and give you some extra tips for success.

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What does a pool cleaning business do?

The nuance of your pool cleaning business will depend on your location and what clientele you’ll be targeting. In general, a pool cleaner will travel to the client’s pool. This could be a home, an apartment complex, a hotel, a gym, or a public pool.

The cleaner will take care of the filters, pumps, the water’s chemical balance, skimmers, and overall health of the pool. Your clients will be looking to you to sustain a swimmable pool.

In most cases, the cleaner will do a weekly check. If there is a storm, you might expect to visit your clients’ pools to clean out debris. You can also count on extra visits when clients are opening or closing their pools for the season.

You might work on pools, hot tubs, and spas, depending on your business model. Knowing how to start a pool cleaning business involves picking a specialty and a business model.

Industry trends for pool cleaning businesses

As long as people have pools, there’s a need for pool cleaners. The market has been growing over the past five years with a 4.6% average growth, and there is predicted future growth in both business opportunities and profits.

In addition, there are no major pool cleaning companies with a large market share across the United States. When you combine these factors, you’re left with a ripe opportunity.

The target market for a pool cleaner

The target market is going to depend on your business model. Most businesses will specialize in either residential or commercial cleaning.

For residential, your target market is anyone who has a pool. You’ll wind up doing market research within your area to determine who exactly this is.

On the commercial side, you might get even more specific. You can choose between hotels, gyms, recreation centers, spas, and apartment complexes, to name a few.

Picking a single lane might help you find new business and establish your name in the industry. Whoever you target, make sure you use the right marketing techniques.

How to start a pool cleaning business

Starting a pool cleaning business might not be as hard as you think. Many people have successfully done it, and their recipe often looks the same.

Here are some general guidelines that you can follow to start a pool cleaning business.

Start with some experience

The act of cleaning a pool isn’t as simple as running a skimmer through it. You’re always better off getting some experience before starting your own business.

It’s also good to see more of how the cleaning operation runs. Working for a small pool cleaning company can help you put together a business structure later down the line.

Get certified

In some states, you can’t offer your services without the proper certifications. This process typically involves hands-on experience, passing a test, and showing your knowledge in the world of cleaning pools.

In a lot of cases, you’ll be working towards being a Certified Pool Operator – a certification earned from the National Spa Pool Foundation.

The certification proves that you know your stuff. Even if your state doesn’t require it, it might be a good idea to still get certified. It proves to your clients that you’re a validated professional in the field. It also gives you the valuable knowledge required to run your pool cleaning operation.

Pick out the right business structure

You need to pick the right business structure for your pool cleaning business. There are a few options to choose between:

  • Corporation‌
  • Limited Liability Partnership (LLP)‌
  • Sole proprietorship‌
  • S corporation‌
  • Limited Liability Company (LLC)

For the most part, you’ll probably be looking at either a sole proprietorship or an LLC. Either option is easy enough to set up and keeps all the big decisions in your hands. They’re also easier to manage when tax season comes around.

Put together a business plan

A business plan is one of the most important documents for your business early on. It will outline all the specifics of your pool cleaning operation, and it requires some research to put together.

Constant Contact has a guide to teach you everything you need to make a professional business plan.

Grab a business license

For a business like this, you might be required to get a business license. It all depends on the location you plan on opening the shop. Check in your area to see if a business license is required on the town, county, or state level before getting started.

Tips for your pool cleaning business

Getting started is just the first piece of the puzzle. In this section, we’ll review some tips that will help your company flourish.

Solidify your elevator pitch

There are a lot of different pool cleaning businesses across the country. Knowing what makes yours special and having the ability to explain it to someone quickly is important.

An elevator pitch is a short explanation of your business. The idea is that you can tell it to someone in the elevator as they go to their office. This helps because you can pitch your pool cleaning business to potential clients and partners alike.

It’s also helpful when you’re putting together content marketing for your pool cleaning business.

Never stop marketing

One of the best ways to expand, open new locations, and attract new clients is through marketing. There are a lot of different marketing techniques and campaigns to try. You can start with more familiar types like email or social media marketing.

It’s best to try out a range of different marketing tactics, rolling them out slowly so you can tell what works. If something doesn’t work, just move on to the next one.

The big takeaway is that your job as a business owner is to keep clients coming back. Your company won’t do much if you don’t have a steady stream of customers.

Grow at your own pace

There’s no rush to become a million-dollar company. You need to focus on growing your company organically and take your time through each stage. A solid marketing plan will help you grow over time.

The next steps for your pool cleaning business

You just learned how to start a pool cleaning business, got answers to some of your biggest questions, and received tips to help you find success. When you’re ready to grow your business and connect with new clients, Constant Contact has the tools to help. Use the how-to guide for making your own website to help clients find you online. ‌