People who are passionate about yoga might be interested in starting their own studio. You don’t need to rent out a professional space to get started. You can find a lot of success if you start running your yoga business right from your own home.

You’re about to learn how to start an at-home yoga business. Our simple instructions should guide you through the process – from initial idea to launching your business. 

Ready to find more customers and get expert fitness marketing advice, all in one place?

Benefits of running a business from home

If you’re passionate about yoga and want to share this practice with others, you can do it right in your home. Many people start their practice this way. If you’re going to scale up your operation after it grows enough, you can start exploring different spaces.

Working from home has a range of benefits. For one, you are always there to work on the business. There’s no need to waste time commuting to the studio or a separate office to work. 

You also have a low-stress way to test the waters. If the business doesn’t pick up and you want to stop, you’re not losing a lot. The low-stakes nature of operating out of your house is why many people choose to start with a home-run operation.

How to start a yoga business from home

This guide will help you learn how to create a yoga workshop or business and run it right from your home. There’s no need to rent a studio and spend a lot of money to get started. 

Get your certification

It’s always good to start with the proper accreditation. In this case, you’ll want a yoga certification. 

Make sure you get it from an established and recognized authority, so the certification carries more weight. One option is Yoga Alliance. The course should teach you the inner workings of running your classes – a very valuable part of creating a yoga business.

People only achieve a certificate after showing their ability as an instructor. Potential clients will value this when looking for the right instructor, and it will help you market your yoga business.

Pick a specialty

There are so many sub-categories of yoga – over a dozen different types.  You should choose the option that speaks to you the most. The best idea is to pick a discipline that you’re passionate about. 

Don’t approach this decision by wondering which sub-category of yoga has the most potential to make you money. If you choose a specialty that you don’t like, you might struggle to get your business off the ground.

Although the overall practice is the same between disciplines, the goals and methods can be very different. Make sure you understand what type of yoga you want to pursue before launching your business.

Pick a name and get a logo

Getting a name and logo is when your idea will start to feel like a real business. This name will appear everywhere – on your social media, website, and Google search results.

When it comes to the name, you want to follow a few general guidelines:

  • Explain who you are and what you do.‌
  • Point out any specialties.‌
  • Keep it short and simple.‌
  • Make it easy to pronounce.‌
  • Make it catchy and easily memorable.

If you’re drawing a blank, you can resort to some age-old methods of naming businesses. Use your location, name, or service and make a simple name that way. “Newark Bikram Yoga Studio” is a great example, or “Rachel’s Yoga Place.”

Notice that they’re short, easy to remember, and get right to the point while adding a level of humanization. 

Your logo should reflect your overall goals. If you want to practice soothing meditation and yoga, then a logo should be calming and relaxed. There are easy-to-use logo generators online that you can try.

Put together a business plan

Putting together a business plan might be the most time-intensive part of this process. It will act as the backbone of your business moving forward.

Even though you might want to start a small household yoga business, this plan is essential. A business plan should have four major parts:

  • Executive summary. This is a two-page rundown of what your business is all about. The summary acts as an elevator pitch to tell potential partners and investors who you are, what you’re doing, what makes you special. Someone will read this summary and decide whether or not they want to read the rest of your plan.‌
  • Marketing plan. Your marketing plan will look at the need for your business first and foremost. If you’re opening in an area with many yoga studios, what makes yours special? Is there enough demand to keep your doors open? This section also highlights your marketing plan moving forward.‌
  • Key management bios. If you’re going to run your yoga practice alone, this section introduces yourself. It’s a quick biography of your story and qualifications. If you have decision-making partners involved, you’ll also introduce them here.‌
  • Financial plan. This section will be really simple for you. It outlines how much money you need to start, what services you’ll offer, and what your pricing structure will look like. 

Create a strong website

Right before you open your home to clients, put together a strong website. You can use a professional website builder that takes all the stress out of the process for you.

Your website is one of the most important parts of your business. It will help people find you online and grow your list of clients.

Using SEO (search engine optimization) best practices will boost your results on Google. The simple way to do this is to target specific key phrases that a potential client might search. For example, “Best prenatal yoga instructor near me.” 

You can incorporate this keyphrase around your website, so when people search for it, you’ll hopefully show up on the first page of Google.

An SEO-focused website is a low-cost way to help generate more clients.

Keep marketing and generating clients

Once you start your business, you can’t ease up on your marketing. You should keep trying new tactics and campaigns until you see what works.

One of the best ways to get new clients is through running the best possible yoga studio. People will tell their friends about it, and the word will quickly spread.

You can also put together email marketing campaigns and write a fitness blog. There are many different marketing options to choose between – it’s all about finding the right one.

Prepare your business for the next steps

Now you know how to start a yoga business from home. We told you the beginning steps to get you started. Now it’s time to open your home and start making money. As you continue, your business will grow and you might want to try new marketing techniques. Make sure you check out The Download, an online marketing guide for fitness companies.