When you’re caught up in the day-to-day of running your business, it’s easy to push your email marketing off.
But what if you could sit down and write your email in 15 minutes or less?
Use this worksheet to quickly fill in the content for your next email.
We walk you through how to do it, step-by-step, during Part Two of our free virtual workshop series for retailers, Write Your Email in 15 Minutes or Less.
Note: This workshop is the second part of our new virtual workshop series, How to Increase Your Sales with Email Marketing. If you missed the first session, get caught up here.
Want to start writing your email right away?
Print your email content template, and follow the seven simple steps below to create an email in record time.
1. Fill out your header options
Your email header includes three fields: a “From” name, a reply address, and a subject line.
- “From” name: Use a name your customers will recognize. This could be your business name, the name of a person the email is from, or a combination of both. For example, Ashley from Constant Contact.
- Reply address: If a customer responds to your email, which address do you want them to send to?
- Subject line: Keep you subject line short and sweet. A good rule of thumb is 4-7 words or about 50 characters. Emphasize the first 32 characters to account for mobile device cutoffs.
2. Add your preheader text
The preheader is the line of text that appears beneath the subject line in the mobile inbox. Think of it as an extension of your subject line. Most mobile inboxes display 75–100 characters; focus on the first 5-8 words to catch your reader’s attention.
3. Include your logo and an image
Putting your logo at the top of your message is another great way to reinforce that your message is coming from your business.
Adding an eye-catching image that supports your message will also draw people in and persuade them to read on. Don’t go overboard — we found that messages with 1-3 images result in the highest engagement.
Tip: Always include an image description in case an email program automatically disables images.
4. Write your message body
Start with an attention-grabbing headline, either before or directly after your image. Then, write a few sentences to answer: What are you offering? How will it help the reader? What should they do next?
A few sentences will work just fine. On average, emails with 20 lines of text or less see the highest click-through rates.
Here’s an example:
5. Create a call-to-action
Give your readers one clear action to take. Position your call-to-action towards the top of your email so that it’s visible without readers having to scroll down. If your call-to-action includes a link, make it stand out using a button.
6. Contact information
Make it easy for people to know when and where they can shop with you by including your name or your business name, a link to your website, your phone number, address, and hours at the bottom of every email.
7. Social buttons
Don’t miss the opportunity to connect with your readers on social media, as well. Include links to all the social channels you’re active on, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and YouTube
Create your next email in record time!
Watch Part Two of our Virtual Workshop for Retailers, Write Your Email in 15 Minutes or Less.