It’s the ultimate honor any piece of marketing can receive.
You create email marketing information and send it out. Your prospect receives it and then does something remarkable. They save it.
They hold onto your marketing materials and refer back to it again and again.
But what kind of marketing will have that effect on prospects?
Today we’re going to talk about five email styles your prospects will eagerly anticipate. Your prospects will also hold onto them because they’ll know they’ll need them again in the future.
All you have to do is write them once. Then you set them up in an autoresponder sequence and let the power of automation do the rest.
When deciding which style to write, think about your ideal customer. Choose information that will be truly valuable to the group you’re trying to reach.
A good rule of thumb is to share something so valuable people would pay for it. Then, pick a style, write out the series, set the individual emails up, and watch your email list grow.
1.) The checklist
Ever needed to confirm you had everything lined up before you started a major project? You’re not alone and this is where a checklist series helps. Here are some examples:
- A garden designer creates a series of emails that outline what’s needed before, during, and after a major landscaping project.
- A wedding planner writes a series of emails with checklists about securing a site, catering, entertainment, etc.
- A life coach creates a series of emails with checklists that help people think about areas where coaching might help them.
2.) The insider’s guide
Do you know something others don’t know? Have you visited a location, worked in a field, or were behind-the-scenes at a place your ideal customer would like to know about? Write a series of emails that part the curtain and let them take a peek into what you know.
3.) The “how to”
Does your ideal customer have a challenge you can help them with? Can you show them a technique for getting something done more effectively? Write a series of “how to” emails that share your tips. And, when it’s appropriate, share images that will make your information easier to understand.
4.) The “best of” list
To establish yourself as an authority on a topic, consider sharing a “best of” list. Here are some examples:
- A restaurant owner shares best wine and cheese pairings.
- A real estate professional shares the best resources for improving your home’s curb appeal.
- A gym owner shares best resources for training gear.
5.) The step-by-step system
When you’re really good at what you do, you can explain it clearly and simply. Your ideal customer will value a step-by-step explanation that helps them with their challenges. You can deliver it over a series of emails that keep them engaged too.
Start creating valuable emails today
Start planning autoresponder emails that will get people signing up for your email list, anticipating each message, and saving your information to refer back to again and again.
This will keep your business top-of-mind so that when your prospects are ready to make a purchase, your business will be the one they think of first. Sneaky, isn’t it?
What positive feedback have you received from your customers? Have you implemented that feedback into your marketing materials? Tell us about it below.
About the Author: Pamela Wilson of Big Brand System helps small businesses owners learn to use strategic marketing and great design to grow their businesses. Get her free Design 101 course and pick up tips for making all your marketing materials work better.