When you’re caught up in the day-to-day of running your business, it’s easy to push your email marketing off.
But what if you could sit down and write your email in 15 minutes or less?
Use these seven steps to create an email in record time.
Your email header includes three fields: a “From” name, a reply address, and a subject line.
The preheader is the line of text that appears beneath the subject line in the mobile inbox. Think of it as an extension of your subject line. Most mobile inboxes display 75–100 characters; focus on the first 5-8 words to catch your reader’s attention.
Putting your logo at the top of your message is another great way to reinforce that your message is coming from your business.
Adding an eye-catching image that supports your message will also draw people in and persuade them to read on. Don’t go overboard — we found that messages with 1-3 images result in the highest engagement.
Tip: Always include an image description in case an email program automatically disables images.
Start with an attention-grabbing headline, either before or directly after your image. Then, write a few sentences to answer: What are you offering? How will it help the reader? What should they do next?
A few sentences will work just fine. On average, emails with 20 lines of text or less see the highest click-through rates.
Here’s an example:
Give your readers one clear action to take. Position your call-to-action towards the top of your email so that it’s visible without readers having to scroll down. If your call-to-action includes a link, make it stand out using a button.
Make it easy for people to know when and where they can shop with you by including your name or your business name, a link to your website, your phone number, address, and hours at the bottom of every email.
Don’t miss the opportunity to connect with your readers on social media, as well. Include links to all the social channels you’re active on, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and YouTube