How often does this happen to you?
You put in the hard work to create an email you know your subscribers will enjoy. You write great content, include strong images, and have a clear call to action.
You even make sure your emails look great on mobile and desktop.
Then you check your email reports.
And while you feel good about your results, you’re still wondering: how do I get more people to open my emails?
After all, the people who have joined your mailing list have opted in to receive updates from your business.
You know they are interested in what you have to say. But first you have to get their attention.
A great email subject line has the power to save the day and transform your email marketing results.
Your subject line is your chance to grab readers’ attention and persuade them to engage with your message beyond the inbox.
Don’t let the subject line be your email’s kryptonite. Use these 12 examples to write super subject lines that get your emails opened.
(Having trouble seeing the image? You can view a larger version here.)
Try one of these examples in your next email.
Use your email reports to see which subject lines are having the best impact with your specific audience.
Want to try something more? Here are 5 Simple Strategies to Improve Your Email Open Rates.
Melanie •
Great idea but font on info graphic too small to read on iPhone 5. Can’t click on it to enlarge either. 🙁
Miranda Paquet •
Good point, Melanie! I just updated the post to include a link to a larger version as well. Hope that helps.
aleesha •
I love getting your hints and tips via email! We are a small business, and I create a monthly newsletter…. We haven’t had the greatest success with the newsletters but, with these tips/hints I receive I suspect and hope that we will start to see a huge improvement in ‘opens’, ‘clicks’, and hopefully purchases!
PLEASE keep them coming!!!
Sincerely,
A.L.Kitchen
Miranda Paquet •
Wow, that’s so great to hear! Glad you’re enjoying Hints and Tips — we try to fill it with our best content each month. Let us know if there are ever any specific questions or topics you’d like us to cover in the future.