Your supporters, donors, and volunteers have a lot of choices when they open their inbox — how can you make sure they choose to open your emails?
The simplest way to stand out in the inbox is to make sure people recognize that it’s coming from you.
Your subscribers joined your email list because they are interested in learning more about your organization. They’ll be more likely to open when they can recognize your name in the inbox.
But beyond making your emails recognizable in the inbox, there are a few last-minute checks you’ll need to do before sending your email campaign.
By asking these three questions, you’ll be able to turn a good campaign into an exceptional one and improve the chances of getting people to open and act on the messages you send out.
Watch the video to learn three simple questions you should ask before hitting send on your nonprofit email.
Read the transcript below.
When you send out an email newsletter, you’re fighting for attention. That’s why you want to make sure you have the right stuff in your email.
I’m going to give you three questions to ask yourself before you hit send.
1. Is your subject line compelling?
Your subject line is the first thing people see, and you want to make sure you’re giving them a reason to open your email. Don’t just say something generic like — March Newsletter. Give them a reason to open. For example — 4 Volunteers Needed for My Next Event.
2. Do you have interesting images?
You really want to grab attention and images are a great way to do it. It could be an image of one of your volunteers or one of your programs in action.
People want to relate to you and that’s what is going to make them read more. Be sure to include the right images.
3. Is your email content interesting to your readers?
You want to make sure you grab their attention and give them what they’re looking for.
Start with your subject line and make sure that it reflects the content in your email.
Think about your audience. Who are they and what would they want to learn more about? Include that information in your email.
You absolutely should talk about yourself and what you have going on but make sure you’re giving them something they can enjoy
I hope these questions come in handy next time you’re about to hit send on your next email.
Want to put some of these tips into action? We have the resources to help:
- Subject Line Tips: 15 Truths You Must Know To Create Almost Perfect Subject Lines
- Choose the Perfect Image: Avoid These 6 Common Mistakes When Adding Images to Your Email Marketing
- Content Ideas: 30 Email Ideas for When You’re Not Sure What to Send
Have additional email marketing questions you’d like to see answered in a video? Let us know in the comments below.