Instagram’s CEO Kevin Systrom didn’t disagree. In fact, he gave Snapchat full credit and said that Instagram Stories is Instagram’s version of the format created by Snapchat: quickly capturing and sharing life’s moments with content that disappears within a day.
Since these two are so similar, the next question you might ask is “What should I use for my marketing: Instagram or Snapchat Stories?”
This infographic provided by Mediakix will help you find the right fit:
(Having trouble seeing the infographic? View it here!)
Looking for more social media marketing tips? Visit our Social Media Quickstarter.