Did you know that 56 percent of small businesses integrate social media with their email marketing efforts? (Source: MarketingSherpa)

Email marketing works best when it’s integrated with these other communication channels. Use sites like Facebook, Twitter, Pinterest, and LinkedIn to reach new customers and extend those relationships by encouraging them to join your email list.

You can also use email to drive traffic to different social media platforms and generate engagement on these sites.

Watch the video below for ideas on how to go beyond the inbox and combine the power of email marketing and social media:

(Can’t see the video? Watch it here!)

Want more email marketing tips? Head over to the Constant Contact YouTube channel!