In America, it’s the Fourth of July tomorrow.
As people head out to celebrate, your small business may see a nice increase in foot traffic. That’s great news! But don’t let it end there.
You’ll have a perfect opportunity to provide your customers with a great experience and then entice them to sign up for your email list. This way, you can keep in touch and turn them into repeat customers.
Here are some ways to make it easy for people to join your list!
Give them a reason why
We know why people want to subscribe to your list. It’s the desire for promotions and discounts, exclusive content, and continued support of your organization. So be sure to include a good reason why people would want to subscribe when you ask customers at the register and on any signage.
Now they’re ready to join. Here’s how they can do it!
Since people will most likely be on the go, you’ll want to make it easy for them to join your list.
1. Start with the sign-up sheet.
This is the tried and true method of collecting email addresses from your customers. Simple, to the point, and it works. Find out the five strategies one business uses to grow its email list with a sign-up sheet.
Download our easy-to-use signup sheets to place next to your register and be sure to encourage your employees to ask customers to sign up.
Tip: People are more likely to sign up for a newsletter if they’re going to get something in exchange. Let them know right up front that if they sign up they’ll receive a discount on their next purchase, or a free gift of some sort. Whatever it is that you have, make sure you’re offering something in exchange for their information.
Hate trying to read multiple different handwritten email addresses from a piece of paper?
2. Use your tablet.
Our List Builder App allows you to collect contact information on your tablet or iPad, and then add them to the contact list you choose. You can use the app, even when you’re offline. Once you go online with your tablet, sync with your Constant Contact account, and upload your new contacts into your account.
Worried about giving strangers access to your tablet? Don’t be. You can put it in kiosk mode so your customers can’t navigate away from the List Builder App.
Don’t have a tablet, or don’t want to wait for people to sign up while they’re checking out?
3. Have them text you.
Our Text-to-Join feature makes joining your email list as simple as sending a quick text message. All you do is pick a keyword, and then tell people to text that keyword to a number that we’ll give you. Just hang a sign with the information in your store. (For more details, check out this quick tutorial. Note: This feature is only available in the United States.)
Tip: Don’t stick to just one option to grow your list this Fourth of July, use a combination of strategies, and resources to gather information from as many new contacts as you can.
What are you going to do with all those new subscribers?
Now that you have permission to stay in touch, you can use email to strengthen those customer relationships. Just be sure to keep your content relevant and find an emailing frequency that works for you and your subscribers. Then you’ll have even more reason to celebrate.
Editor’s Note: Originally posted in 2012, this article has been updated for relevance and accuracy.